"We are more than just a logo, our aim was to put a face behind a largely faceless category where products have become bland, boring & functional"
Innovative food-to-go manufacturer Zinda Foods, launches its market-breaking and award winning range of ready-to-eat wraps made with the unique and differentiated AirWraps® as a base (instead of the ubiquitous tortilla) offering consumers a lighter, healthier and tastier way to eat away from home. The new brand, created by founder Anishya Kumar, boasts a mouthwatering range of wraps, which include age-old recipes and bold vibrant flavours developed in collaboration with Michelin starred chef, Alfred Prasad.
Zinda's exclusive, first-to-market wrap base, the AirWrap®, is handcrafted with all natural ingredients, no preservatives & no palm oil with a texture thinner, lighter and softer than the traditional wraps found on UK supermarket shelves. It also contains less fat & salt enabling a far more enjoyable and healthier way to eat a wrap. The range launched in Tesco with RRP from £2.98 but as it is part of the Tesco lunchtimemeal deal, for just £3 lunchtime shoppers can enjoy an AirWrap plus a packet of hand-cooked crispe like Tyrrells and an energising smoothie drink such as innocent's.
Anishya Kumar, the inspiration & face behind Zinda Foods says, “We are more than just a logo, our aim was to put a face behind a largely faceless category where products have become bland, boring & functional”.
Zinda was born out of a desire to break the glass ceiling that was set for the food-to-go industry by creating products that were delicious, natural, healthy, filling and most of all affordable!”
Each Zinda AirWrap® packs a punch, simple yet complex. As each filling comes with a story sharing the inspiration and thought behind it. The age-old recipes have been lovingly adapted and recreated for modern life.
Alfred Prasad says: “I am so pleased to collaborate with a brand like Zinda, which shares my ideologies of authentic flavours, healthy and responsible cooking.
“The prospect of working with the AirWrap is exciting as the wrap itself is so unique compared to the generic, commercial wrap bases available, which gave me a lot to play around with. You can hardly taste the wrap, so it is really all about the filling and flavours. I have enjoyed re-inventing our Indian classics such as the Makhni and Akuri and presenting them in a healthier, wholesome and delicious way.
I truly believe the Air Wrap will be a game changer and disrupt the market for all the right reasons"
Zinda's AirWrap® was recognized and awarded a Sammie for Most Innovative Sandwich Product by the British Sandwich Association in 2017, described by the judging panel as a “game changer” and “good alternative to the tortilla”.