×


Home About Contribute Media Kit Contact Sign In
×







.


Food Industry News

Meal Deals in Tesco Just Got Healthier


Tesco have introduced new Zinda AirWraps into over 80 of their London stores to give the lunchtime shopping market a new healthier option, with no preservatives, no palm oil and no other nasties.

Meal Deals in Tesco Just Got Healthier


"We are more than just a logo, our aim was to put a face behind a largely faceless category where products have become bland, boring & functional"
Anisyha Kumar



Innovative food-to-go manufacturer Zinda Foods, launches its market-breaking and award winning range of ready-to-eat wraps made with the unique and differentiated AirWraps® as a base (instead of the ubiquitous tortilla) offering consumers a lighter, healthier and tastier way to eat away from home. The new brand, created by founder Anishya Kumar, boasts a mouthwatering range of wraps, which include age-old recipes and bold vibrant flavours developed in collaboration with Michelin starred chef, Alfred Prasad.

Zinda's exclusive, first-to-market wrap base, the AirWrap®, is handcrafted with all natural ingredients, no preservatives & no palm oil with a texture thinner, lighter and softer than the traditional wraps found on UK supermarket shelves. It also contains less fat & salt enabling a far more enjoyable and healthier way to eat a wrap. The range launched in Tesco with RRP from £2.98 but as it is part of the Tesco lunchtimemeal deal, for just £3 lunchtime shoppers can enjoy an AirWrap plus a packet of hand-cooked crispe like Tyrrells and an energising smoothie drink such as innocent's.

Anishya Kumar, the inspiration & face behind Zinda Foods says, “We are more than just a logo, our aim was to put a face behind a largely faceless category where products have become bland, boring & functional”.

Zinda was born out of a desire to break the glass ceiling that was set for the food-to-go industry by creating products that were delicious, natural, healthy, filling and most of all affordable!” 

Each Zinda AirWrap® packs a punch, simple yet complex. As each filling comes with a story sharing the inspiration and thought behind it. The age-old recipes have been lovingly adapted and recreated for modern life.  

Alfred Prasad says: “I am so pleased to collaborate with a brand like Zinda, which shares my ideologies of authentic flavours, healthy and responsible cooking.

“The prospect of working with the AirWrap is exciting as the wrap itself is so unique compared to the generic, commercial wrap bases available, which gave me a lot to play around with. You can hardly taste the wrap, so it is really all about the filling and flavours. I have enjoyed re-inventing our Indian classics such as the Makhni and Akuri and presenting them in a healthier, wholesome and delicious way.  

I truly believe the Air Wrap will be a game changer and disrupt the market for all the right reasons"

Zinda's AirWrap® was recognized and awarded a Sammie for Most Innovative Sandwich Product by the British Sandwich Association in 2017, described by the judging panel as a “game changer” and “good alternative to the tortilla”.

 

.


Food Business News - The Eat Out To Help out initiative has seen restaurants across Liverpool fully booked each Monday, Tuesday and Wednesday during August. As a result taxi drivers have seen a surge in bookings since the scheme launched three weeks ago.


Eat Out To Help Out Serves Up Boost to Taxi Drivers

Food Business News - Charities and food outlets in Bristol have joined forces to deliver THOUSANDS of FREE meals to key workers throughout lockdown. Teams from takeaways, restaurants and campaign group UK Curry Connect took part in the Food 4 NHS Project .


Charity and food outlets deliver THOUSANDS of FREE meals to key workers

Food Business News - Our last care parcel arrived today. As with the others - since March - I maintained a vigil and yet again missed the van s arrival. It s been like a modern remake of the Elves and the Shoemaker.. The Distributors and the Food Suppliers. We managed a thank you of sorts last Tuesday. I woke at 6.


The kindness of strangers in a Covid climate

Food Business News - Many more restaurants and cafes are opening up in Swansea City Centre this week, now that they are free to use their indoor space carefully and responsibly. And Swansea BID Business Improvement District is urging businesses to sign up to use a free registration app that will enable customers to enjoy their favourite eaterie with no fuss.


Swansea BID is Making It Simple For Diners to Enjoy Their Favourite Restaurant

Food Business News - Nationally acclaimed eaterie Kasbah in Liverpool has adjusted its restaurant offer to become a more informal caf and deli.


Nationally acclaimed Kasbah launches new, more informal cafe and deli operation

Food Business News - Quite Simply French today announced it has been recognised as a 2020 Travellers Choice award-winner for Restaurants.


Quite Simply French awarded 2020 Tripadvisor Travellers Choice