×


Home About Contribute Media Kit Contact Sign In
×







.


Technology Industry News

Car Loan 4U announces £15m Zuto rebrand


Car Loan 4U announces £15m Zuto rebrand


""



Car Loan 4U hits the fast lane with Zuto rebrand

Car Loan 4U, a leading online motor finance specialist, has rebranded to Zuto, (pronounced Zoo-toe).
 
The new brand identity signals the changing shape of the business and has been developed to reflect the business’ unique support to the UK car buying public, while also elevating the brand against competitors.  
 
At the heart of the brand is a distinctive positioning solely focused around delivering customers support at every point of their car buying journey, from securing finance right through to driving away in their new vehicle.
 
Discussing the launch of the rebrand, James Wilkinson, CEO of Zuto, commented: “When we started out in 2006, we wanted a functional name that described accurately what we did. Car Loan 4U worked perfectly, however as time has moved on so have the services that we offer. 
 
“Buying a car can often be a stressful experience because there are a lot of unknowns.  However, we don’t just help in finding a finance solution, we also offer a car finding service, free vehicle history checks, free valuations and help with the paperwork and it is these services that reassure customers.
 
“No one else is doing this and the name Zuto offers us a real point of difference, just like our services.
“Zuto offers a blank slate for us to set about our ambitions for the future. We’ve grown 100% year-on-year in the last four years and in the coming year will be investing over £15m in our marketing to continue to grow our business
 
“Being only four letters also helps enormously with customer recognition as we found out in extensive customer research.”
 
The new brand identity pairs the Zuto name with a bold grey on yellow design and is being rolled out across the company’s portfolio of assets, including a simultaneous launch of the brand’s newly redesigned website www.zuto.com,  which will continue to evolve rapidly over the coming weeks.
 
Supporting the launch of the rebrand is a £15m marketing campaign, comprising integrated consumer and trade PR activity, digital activity, social media and will also see the business launch its first TV ad campaign. Zuto has been working with Why Projects and Creative Spark on the new visual identity.
 
James continued, “We want to make a real dent in the industry, educating car buyers so that they can take complete charge of what is one of the biggest purchases they may ever make and make Zuto into a household name.”
 
Announcement of the rebrand follows the company’s recent expansion into central Manchester, opening a brand new 6,465 sq ft office and creating 50 new jobs in addition to its 12,000+ sq ft at Winterton House on Lyme Green Business Park in Macclesfield, where the firm already employs over 250 people.

.


Technology Business News - Organizations invest heavily in security and compliance. They secure and monitor emails, networks and devices to help protect their data, employees and reputation.


Theta Lake's rapid rise to prominence from the need to protect the collaborative workplace

Technology Business News - Did you know that Sweden is one of the countries leading the way in the move to a cashless society In 2018, it is estimated that only 1 of Sweden s GDP was circulating in cash compared to 8 in the United States.


MovoCash at the forefront of Digital Payments Technology as we shift away from cash

Technology Business News - The business world has a big problem to solve. To operate effectively, many companies need to have employees based on site, yet they are rightly concerned that their company could fall victim to a COVID-19 outbreak.


ScaleOut Software Develop COVID-19 Contact Tracing Application for Business

Technology Business News - Design Sprints are a popular element of the wider digital design process, to help organisations define and create effective user-centred service experiences. But as the technique has grown in popularity so have the many misunderstandings around what they can and can t achieve.


Design Sprints - Debunking The Common Myths

Technology Business News - Technology s grip on modern-day life has tightened over the last decade, especially in the world of manufacturing. Innovation, efficiency, safety and hygiene have been the order of the day for quite some time, with the latter gaining more spotlight due to the coronavirus pandemic.


Technology in Manufacturing Why Innovation Must Never Stop

Technology Business News - START-UP and growth businesses can source seed and angel investment with speed and certainty after the launch of myNexus, an advanced smart-matching digital service for entrepreneurs and investors.


myNexus launches 'Match.com' for entrepreneurs and investors