×


Home About Contribute Media Kit Contact Sign In
×







.


Technology Industry News

Car Loan 4U announces £15m Zuto rebrand


Car Loan 4U announces £15m Zuto rebrand


""



Car Loan 4U hits the fast lane with Zuto rebrand

Car Loan 4U, a leading online motor finance specialist, has rebranded to Zuto, (pronounced Zoo-toe).
 
The new brand identity signals the changing shape of the business and has been developed to reflect the business’ unique support to the UK car buying public, while also elevating the brand against competitors.  
 
At the heart of the brand is a distinctive positioning solely focused around delivering customers support at every point of their car buying journey, from securing finance right through to driving away in their new vehicle.
 
Discussing the launch of the rebrand, James Wilkinson, CEO of Zuto, commented: “When we started out in 2006, we wanted a functional name that described accurately what we did. Car Loan 4U worked perfectly, however as time has moved on so have the services that we offer. 
 
“Buying a car can often be a stressful experience because there are a lot of unknowns.  However, we don’t just help in finding a finance solution, we also offer a car finding service, free vehicle history checks, free valuations and help with the paperwork and it is these services that reassure customers.
 
“No one else is doing this and the name Zuto offers us a real point of difference, just like our services.
“Zuto offers a blank slate for us to set about our ambitions for the future. We’ve grown 100% year-on-year in the last four years and in the coming year will be investing over £15m in our marketing to continue to grow our business
 
“Being only four letters also helps enormously with customer recognition as we found out in extensive customer research.”
 
The new brand identity pairs the Zuto name with a bold grey on yellow design and is being rolled out across the company’s portfolio of assets, including a simultaneous launch of the brand’s newly redesigned website www.zuto.com,  which will continue to evolve rapidly over the coming weeks.
 
Supporting the launch of the rebrand is a £15m marketing campaign, comprising integrated consumer and trade PR activity, digital activity, social media and will also see the business launch its first TV ad campaign. Zuto has been working with Why Projects and Creative Spark on the new visual identity.
 
James continued, “We want to make a real dent in the industry, educating car buyers so that they can take complete charge of what is one of the biggest purchases they may ever make and make Zuto into a household name.”
 
Announcement of the rebrand follows the company’s recent expansion into central Manchester, opening a brand new 6,465 sq ft office and creating 50 new jobs in addition to its 12,000+ sq ft at Winterton House on Lyme Green Business Park in Macclesfield, where the firm already employs over 250 people.

.


Technology Business News - LOS ANGELES 23rd March 2021 - Cloud security innovation leader, Orca Security, has today announced a successful 210 million Series C funding round.


Orca Security announce $210m Series C round led by CapitalG and Redpoint Ventures

Technology Business News - As the finance industry increasingly adopts digital onboarding technologies, they are utilizing and storing more of our biometric data and personal identification information.


Regulation needed to ensure Finance Industry use compliant Digital Identity technologies

Technology Business News - If you don t work in the Finance industry, you naturally aren t too concerned with financial services industry regulations. Yet some regulations don t just affect the people who work in the finance industry they affect everyone.


Global Finance Industry faces further regulation after pandemic exposes weaknesses

Technology Business News - North Shields based Harriet Ghost and Micky McGregor run Blowin a Hooley Theatre and have previously toured Tom Hadaway s classic play The Filleting Machine to pubs, working man s clubs, community centers, heritage venues and theatres across Tyneside.


360 Degree Film Comes Full Circle for Theatre Company

Technology Business News - Innovation hub HOST, the Home of Skills amp Technology, has strengthened its team with the appointment of a new director of innovation for cyber, data science and AI.


HOST appoints Director of Innovation to lead on Cyber, Data Science and AI

Technology Business News - Manchester-based technology growth firm Yobah has added to its team with the appointment of Strategic Sales specialist Gladwin Thomas.


FinTech growth specialists Yobah strengthen team with new appointment






Ten Times Ten

We transform your bright ideas into brilliant digital products.