"Cleanzy is an innovative marketplace that allows busy city people to enjoy life while having hassle-free cleaning services at home."
Tayga Baltacioglu
A startup cleaning platform that puts the social wellbeing of its cleaners at the heart of its business has launched in London.
Cleanzy.com uses artificial intelligence and an app to match the right cleaner to the right job, by task, location, price and time to ensure the customer gets the best results for the best value and the cleaner has the satisfaction of a job well done.
It's unique people-focused approach is part of Cleanzy's mission to improve the opportunities and social wellbeing of its cleaners in an industry that often does little to encourage staff loyalty or a sense of belonging and purpose in its workforce.
This model has contributed to the rapid growth of the firm across Europe. It already works with more than 4,500 cleaning professionals in Turkey, Italy, and Spain.
Cleanzy’s founder Tayga Baltacioglu, 28, said: “Cleanzy is an innovative marketplace that allows busy city people to enjoy life while having hassle-free cleaning services at home.
“Our workforce is primarily made up of women, many of whom have come to this country to make a better life for them and their families. They want to work hard for their future and that of their children.
“They’ve never been recognized for their work, nor has it been a priority for them. They’re not used to being told that they’ve done a good job and we’re doing just that.
“If we’re meant to be a society of equality then why is your cleaner not made to feel good, in the same way as you’d respect, say, your PA?”
Turkish born Tayga worked as a cleaner for six months to learn everything he could about the industry before launching Cleanzy in his home country in 2014.
Since the company’s launch in London earlier this month it has already fulfilled more than 1,000 cleaning requests and is growing rapidly.
Tayga continued: “We can have a huge impact on the lives of our cleaning professionals by making them feel like this is their career. This can also help them to integrate into society as a professional,” he continued.
“This has the additional benefit of encouraging them to stay with Cleanzy which gives them a steady income and us the knowledge that we have the necessary resources to fulfil client contracts.
“Ultimately we want to change people’s perspective of the profession and make it an industry that people want to work in and work hard in because they know they’ll be rewarded.”
Retaining regular, long-term staff is a problem in the industry but Cleanzy’s model will encourage company loyalty, meaning it has a reliable team of cleaning professionals to enable it to meet client demands.
Cleaning professionals benefit from a tiered points-based rewards system. As they move up the tiers they are rewarded with benefits such as being offered jobs first and being able to choose work that is closer to where they live.
The Cleanzy team always meets each cleaner in person to understand their background, personal stories, life commitments and approach to the job.
Each Cleanzy cleaner is taken through bespoke training so that they can take pride in their work, build relationships with their clients and become a trusted member of their customer’s household.
It’s initial operating sphere London zones 1-2, with plans to expand into zones 3-4 shortly before a rapid expansion across the UK.
Cleanzy has raised over £3 million in funding my prominent venture capital investors including the likes of Collective Spark.
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