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Retail Industry News

LSH Auto appoints Tracy Ellam as Operations Director


Tracy joins the business with more than 25 years experience in the UK retail motor industry, many spent working with the Mercedes-Benz brand.

LSH Auto appoints Tracy Ellam as Operations Director


"Im looking forward to returning to automotive retail and putting my experience in business intelligence to good use, especially at such an exciting time of change in the industry."
Tracy Ellam, Operations Director LSH Auto



LSH Auto has announced the appointment of Tracy Ellam as Operations Director.

Most recently Tracy was Commercial Director of business intelligence and technology specialist Mazepoint Ltd. Before her move in 2017, she was Regional Director UKI and Southern Europe of ASE plc, managing 24 automotive brands and the market offices in Spain, Portugal, France and Italy.

Her previous positions include Regional Financial Controller roles with Mercedes-Benz Retail Group and the Mercedes-Benz divisions of Pendragon and Jardine Motors.

In her new role Tracy will be responsible for finance, sales administration, CXC and group marketing at LSH Auto, which has Mercedes-Benz dealerships across the North West and the Midlands. In 2019, the business also launched a full digital platform to enable customers to browse online, book a test drive from their home, buy online and choose either click and collect or home delivery.

Commenting on her appointment, Tracy said: “I’m looking forward to returning to automotive retail and putting my experience in business intelligence to good use, especially at such an exciting time of change in the industry. My career path has given me a unique skillset and I’m excited to use data from within the business to benchmark performance and drive profitability. I’m also thrilled to be working with the Mercedes-Benz brand again and joining one of the largest dealer groups for Mercedes-Benz cars worldwide.

“The values of the business are very much aligned with my own. I’m passionate about championing diversity and am encouraged to see this already being embraced by board members and colleagues at LSH Auto. I’ve also been impressed by the forward-thinking approach to technology within the business and the team’s focus on delivering excellent customer service.”

Tracy will report directly to Martyn Webb, Managing Director LSH Auto, who commented: “Tracy will be a key member of the Board of Directors, working with myself and the wider business to strengthen and grow our performance. Her knowledge and experience will be a huge asset for our team and our mission to deliver continuous improvement. I am delighted to welcome Tracy to the LSH Auto team as we prepare for future retailing in 2022 and beyond.”

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