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Retail Industry News

Zeek named industry winner and Best UK Creative Marketing Campaign


Annual awards ceremony brings together the biggest industry leaders in gift card sector

Zeek named industry winner and Best UK Creative Marketing Campaign


"The gift card and voucher industry continues to be a vibrant place for innovation and creativity, allowing brands to stand out from the crowd and engage with both consumers and businesses. "
Gail Cohen, Director General at the UKGCVA



Zeek, the UK’s biggest gift card marketplace, was recognised as the Overall Industry Winner at UKGCVA Summer event and Hall of Fame awards. The event highlighted the achievements of major brands and industry service providers and their work with gift cards in 2018.

Zeek’s work on providing a platform for consumers to buy and sell gift cards across the country made them stand out in the industry this year, with M&S highly commended by the judges in this category. Zeek also received joint victory alongside One4All, for the much sought after Best UK Creative Marketing Campaign.

Alongside Overall Industry Winner, five other categories were included in the 2018 awards: Best B2B product or service, Best B2C Programme, Best Industry Partnership Initiative 2018, Industry Service Provider of the Year and Industry Retailer/Issuer of the Year.

The winners were as follows:

 

Best B2B product or service

Winner - Love2Shop

Highly commended - Reward Cloud

 

Best B2C Programme

Winner - One4all

Highly commended - M&S

 

Best Industry Partnership Initiative 2018

Winner - PPS and Reward Cloud

Highly commended - Nitecrest and M&S

 

Industry Service Provider of the Year

Winner - CPI

Highly commended - PPS

 

Industry Retailer/Issuer of the Year

Winner - M&S

Highly commended - One4all

 

Returning to the Hall of Fame awards this year was the Most Innovative Technology Product or Service and the member elected Honoured Industry Contributor. The winners were:

 

Most Innovative Technology Product or Service

Winner - PPS & Debenhams

Highly commended - Reward Cloud

 

Honoured Industry Contributor

Winner - Eoin Whyte, Sales Director at Savvy

Highly commended - Siobhan Moore, Partner, Global Head, Cards & Payments at Locke Lord

 

Best UK Creative Marketing Campaign

Winner -  Zeek and One4All

 

As part of its ongoing work with the Alzheimer's Society, the UKGCVA also hosted a raffle for its members to donate to the charity, raising £1300 in total. Among the prizes were John Lewis Style & Beauty Experience and a three-course meal for two at Marco Pierre White's London Steakhouse Co. at the The Shard.

The main sponsor for this year’s Hall of Fame awards was Nitecrest, with Sodexo, SVM, Zeek and Blackhawk Network as supporting sponsors. 

Gail Cohen, Director General at the UKGCVA says: “These awards are an opportunity for our members to celebrate their successes and campaigns from the past year. The gift card and voucher industry continues to be a vibrant place for innovation and creativity, allowing brands to stand out from the crowd and engage with both consumers and businesses.

“Following from the success of last year’s awards, we wanted to provide more opportunity for our members to showcase and celebrate their achievements as well as highlight other important areas of gift card growth such as B2B product offering and innovation. All nominees deserve huge congratulations for their work and we look forward to growing the event  for 2019.”

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