"Were on a mission to brighten up isolation and inspire every child in the nation. Healthy Young Minds is our initiative to encourage children into STEM subjects by unleashing their creativity. "
Healthy Young Minds, a national competition where primary school-age children are asked to tackle today’s big issues using their imagination and creativity, has launched. Run by creative healthcare agency, Create Health, the idea is to harness the power of children’s uninhibited thinking to come up with never seen before solutions and inspire them to stick with STEM subjects.
“We’re on a mission to brighten up isolation and inspire every child in the nation”, comments Phil Blackmore, creative director at Create Health. “Healthy Young Minds is our initiative to encourage children into STEM subjects by unleashing their creativity and imaginations. Children have creativity by the bucketload, but often aren’t consulted on the big issues that they will likely face in the future. We think they should be.”
Healthy Young Mind challenges are available to download online at https://www.healthy-young-minds.com. Challenges will run throughout lockdown and will be topical, including some inspired by the Coronavirus outbreak, to ecological topics. Entries can be drawn, photographed, scanned, or designed on tablets and computers before being uploaded on to the site.
The first round of judging will take place on 21st May, with the best 20 entries being awarded with a variety of e-prizes that can be enjoyed during lockdown. There will be a second round of judging in June.
Healthy Young Minds debuted at Summerhill Academy in Bristol last year, where 400 children tackled the issues of dementia and air pollution. A judging panel included Dyson and Alzheimer’s Research UK, and four winners were chosen who submitted inventions including a robotic remembering dog and pollution eating clothes. The nationwide roll out follows an enthusiastic response.
Create Health is a Bristol-based strategic and creative marketing agency, which works with healthcare brands such as Thermo Fisher and ConvaTec. Fascinated by the opportunities presented by new healthcare technologies, treatments and methods of care, the agency delivers powerful communications that influence mindsets, increase brand value and progress the world of health.