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Marketing Industry News

every1 release results of influencer marketing survey


Lancashire based digital marketing agency every1 have released the results of an independent survey carried out to explore the increasingly popular topic of influencer marketing.

every1 release results of influencer marketing survey


"The interesting and insightful results that have come out of it will hopefully better inform and guide brands and agencies on how to conduct effective blogger outreach."
Lauren Henley, Digital PR Manager



The agency’s Digital PR team surveyed 300 bloggers, vloggers and social influencers to get a feel for their experiences of working with agencies and brands. Topics covered included issues such as why bloggers reject brand collaboration requests, whether bloggers prefer working with agencies or brands directly and do bloggers feel they are paid and treated well for their work. 

Lauren Henley from every1 said:

“Over time, influencer marketing has taken off in a big way. I’ve worked in the industry for several years and as more and more companies adopt influencers into their strategies, the more frustration I see coming from bloggers who feel they are used as a gateway to their hard-earned followers.

We wanted to get a good idea of what exactly bloggers find disappointing when working with brands, which is why we launched this survey."

 

To find out more download a copy of the Bloggers and Brands 2017 report or visit www.helloevery1.com.

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