×


Home About Contribute Media Kit Contact Sign In
×







.


Leisure Industry News

Pentone to positively disrupt UKs £50bn per year alcohol beverages industry


Brand looking to create and bring more healthier and innovative alcoholic drinks to market

Pentone to positively disrupt UKs £50bn per year alcohol beverages industry


"It was this innovation and determination that inspired me to build this independent family business around the story."
Philip Pentone Robinson



The Pentone Family’s mission is to create and bring healthier and innovative alcoholic drinks and brands to market, with a focus on the core Pentone range being naturally lower in calories. After living and working away in Italy, their founder Philip Pentone Robinson returned to the UK inspired to create better beverages initially for the British market. Gaining a scholarship to undertake this research, the University of Manchester spin-out set about developing a wide range of products, testing the market with some very tasty drinks with the best of global, British and Italian flavours.

Disrupted but not derailed by COVID, The Pentone Family is now setting course with it’s flagship botanical spirit for gin lovers – Pentone Ocean Storm – which is naturally lower in calories, with no added sugar and 30% lower abv compared to standard strength spirits, for regular drinkers who want to drink better and drink smarter. It’s natural blue colouring and name is nod to the family’s forefather Antonio Pentone who won the Liverpool Shipwreck & Human Society gallantry award for saving 28 men’s lives in a shipwreck and storm in the Indian Ocean. He made it fast to the rocks and by tying a lee rope to himself swam back and forth for each man even going back for the ship’s dog (the paper at the time reported a cat but either way another life saved!).

"It was this innovation and determination that inspired me to build this independent family business around this story," said Philip. "It's the fuel for Pentone to positively disrupt the UK’s £50bn a year alcoholic beverages market, with the ambition to have products launched in all key categories in the next year and to be stocked nationally in the next three."

Respecting tradition as well as innovation, the family are also launching a sister brand Spirit of Strawberry Fields, starting with a strawberry flavoured gin (made with natural strawberries and no added sugar of course) which is set to be summer in a glass!

Which one will you be drinking this Christmas?

http://www.pentonefamily.com/shop

.


Leisure Business News - To many people, the best Christmas songs were written and performed in the 1970 s.


70's Sounds Revisited This Christmas in Yorkshire

Leisure Business News - Indoor Funfair is back in Liverpool next month for six days of half term entertainment. It s the biggest event of its kind in the UK and is returning after selling out at Exhibition Centre Liverpool during the summer. There s more than 25 rides and inflatables across 90,000 sq.


Indoor Funfair back in Liverpool for October half term

Leisure Business News - Voted for by industry peers, The Hotel Catey Awards known as the Oscars of the hospitality industry are the only truly independent awards to recognise outstanding contributions to the industry. The Vicarage, Cranage and The Bridge, Prestbury are both nominated for Hotel Restaurant Team of the Year.


Cheshire Flat Cap Group Shortlisted for Industry Oscars

Leisure Business News - One of Blyth s major historical assets has been given blue plaque status by its Town Council. Blyth Battery is a World War One coastal artillery battery that was built in 1916 and served in both the First World War and World War 2.


Historic Site Gains Blue Plaque Honour

Leisure Business News - The UK-based group has taken over the property with plans to reopen the venue in the coming weeks as a flexible space for weddings, private events, and small meetings. The Old Rectory is a beautiful grade two listed stone building in Handsworth on the edge of Sheffield.


The Old Rectory, Handsworth Is the Latest Venue to Join Vine Hotels

Leisure Business News - The process of planning out your dream wedding day is an exciting and exhilarating time that many eagerly look forward to doing their whole life. With this said, it can also be quite a stressful time too, with so many different attributes to your wedding needing to be organised and thought of.


The Countdown Begins The Ultimate Wedding Planning Checklist






Ten Times Ten

We transform your bright ideas into brilliant digital products.