"Working together, we aim to showcase the most unique venues and opportunities for conference and event buyers"
Liz Taylor, CEO, Taylor Lynn Corporation
The event is just one element of Marketing Manchester’s recently announced business tourism recovery plan, which aims to support the region’s business meetings sector and promote the return of live events to Manchester.
The two-day event is being carefully designed to highlight the scope of unique venues, both large and small, and high-quality event services available in the Greater Manchester region. Working closely with Marketing Manchester, TLC will provide opportunity for buyers to see first-hand how the region’s business events and hospitality providers have adapted to the delivery of Covid-safe events.
The two-day itinerary for guests includes a choice of ‘whistle-stop’ tours to explore venues that suit their individual client requirements.
One route will provide a chance to see award-winning larger venues, such as the industrial-heritage Victoria Warehouse and 23 000 sqm Manchester Central - which has hosted some of the UK’s leading conventions, association events and conferences. The second route will visit smaller venues such as GG Hospitality at Hotel Football, owned by football legends and entrepreneurs Gary Neville and Ryan Giggs, and their boutique venue, The Stock Exchange Hotel.
Overnight accommodation will be provided alongside a cocktail reception, lunch event, dinner and exclusive ‘after’ party. Importantly, the visit will be planned in line with Government regulations around the event industry and will allow buyers to hear from Marketing Manchester about how the business events sector and hospitality businesses across Manchester have embraced the new regulations, allowing them to deliver innovative, safe events.
Liz Taylor, Taylor Lynn Corporation said: “I am passionate about Manchester. It’s diversity. Energy. Enthusiasm. And the warmth of welcome that make every visitor feel a part of our city. There are so many amazing hospitality businesses and enterprises that earn their living from business tourism, and the last six months has been challenging to say the least. Now feels like the right time to start on that journey to reignite the sector.
She added: “Marketing Manchester embodies the same philosophy as I do, in terms of welcoming people back and letting them know that Manchester is open for business. Working together, we aim to showcase the most unique venues and opportunities for conference and event buyers, with the reassurance that our city region is once again a reliable stage to showcase business events both large and small.”
Sheona Southern, managing director at Marketing Manchester, said: “Business visits and events is an integral contributor to the economy in Greater Manchester – it was worth £862 million annually before Covid-19 and last year our Convention Bureau secured over £35 million in business for the region over the next four years.
“In a sector that continues to face considerable challenges we are delighted to be working in partnership with TLC and our partners to showcase Greater Manchester’s conference offer whilst reassuring conference organisers that the region is a safe place to meet and do business.