"We recognise that the IT support and technology needs of our customers are changing so have transformed the structure of our business to transition with them."
The significant private investment is driving a new business model designed to support the changing workplace technology landscape as it becomes more intricate and regulated.
Hollinbay, a company that has been trading for 24 years, carried out a total brand review and has launched a refreshed brand image and website (www.hollinbay.com) that strengthen the company’s position as a driven and fast organisation that makes IT work.
The new headquarters, situated in Morley in Leeds, put Hollinbay in a better geographical location to pursue opportunities outside the West Yorkshire area, as well as to drive the new direction from a modern space.
Louise Harder has joined the board of directors bringing over 30 years’ experience in marketing communications specialising in branding for the last 15 years. She has worked with some of the UK’s largest brands and will take Hollinbay’s new brand vision forward.
Louise said of her new position: “I am delighted to have joined Hollinbay at what is a very exciting time for the business. My appointment reflects the board’s commitment to building a strong and competitive brand in the marketplace.”
Hollinbay’s managing director Robert Harder said of the investment: “We recognise that the IT support and technology needs of our customers are changing so have transformed the structure of our business to transition with them. Our new brand direction and location are the first steps towards doing that, and we believe it makes our dedication to being innovative and technologically advanced while retaining our excellent customer service reputation crystal clear.”
He continues: “Today's IT industry is fast-paced, with new innovations coming to market almost weekly and the very real threat of cybersecurity looming over all businesses. Not only has this investment enabled us to move to a better location, but it has also allowed us to expand our technical knowledge by recruiting new members of staff like Louise who have specific areas of expertise, as well as investing in our existing people, so we can be sure we're doing everything in our power to make IT work for our customers.”