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Ex-Skyscanner marketing head joins Panintelligence

Carol Howley, the former global head of B2B marketing at digital travel marketplace Skyscanner, has joined data analytics and business intelligence software developer Panintelligence to lead the firms marketing activities.

Ex-Skyscanner marketing head joins Panintelligence

"Carol is set to play a key role in helping us as we continue our journey to scale up and take a leading role as a disrupter in the business intelligence space. "
Panintelligence co-founder and CEO Zandra Moore

Originally from York, business-to-business specialist Howley, began her marketing career at Best Western Hotels before moving to Marketing Edinburgh, and joined Skyscanner almost seven years ago. She was responsible for building and leading the travel tech firm’s B2B marketing and technology capabilities during years of significant growth for the company, which was bought by Trip.com for $1.42bn and had over 100 million monthly visitors to its website in 2019.


Howley joins Panintelligence, as the firm’s new vice president of marketing, at a time of rapid growth for the developer. The firm’s unique dashboard, reporting and predictive analytics software ‘pi’ is used by more than 200 software as a service (SaaS) providers worldwide, across industry sectors that range from finance, retail and education to government and healthcare. A year ago the company secured £4.5m Series A fundraising, after launching a US office in summer 2019.


Carol Howley said: “It’s brilliant to be back living and working in Yorkshire. Panintelligence is an inspiring business with a globally unique product at an exciting stage. I’m looking forward to helping the company maximise its growth and thrilled to have the opportunity to help build a highly successful team, which was one of the most rewarding elements of my role at Skyscanner.”


Panintelligence co-founder and CEO Zandra Moore said: “Carol is set to play a key role in helping us as we continue our journey to scale up and take a leading role as a disrupter in the business intelligence space. We’re really pleased to welcome her on board as part of our growing team, which started out as just six of us and has recently grown to over 40 dedicated and enthusiastic data-obsessed colleagues.”


Howley is the latest in a series of key Panintelligence board appointments, including ex-PayPal Europe and Barclaycard director Howard Bell as chair.


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