"Exhibitions are notoriously expensive and difficult to plan for, which means brands are often accepting of lacklustre displays that still represent a significant investment, and often only single-use"
Leachs head of innovation Mike Willshaw
Graphic display specialist Leach Impact has unveiled a new product specifically designed to challenge traditional exhibition stand thinking.
Recently launched to a handful of VIP customers during events held at both Leach’s West-Yorkshire headquarters and at 41 Portland Place in London, Vision Lightwall follows 12 months of in-house development. Available in three key formats, the products integrate ultra-bright LED illumination with large format HD quality graphics, to offer brands a more impactful solution when exhibiting at trade shows and conferences.
This self-assembly, lightweight pop-up represents a more modern and impactful alternative to the conventional pull-up banner. With options up to 2m tall x 3m wide, this particular freestanding Lightwall is intended to provide brands with maximum exposure at smaller events. The tool-less system is easy to transport and erect, and CE-certified for complete peace of mind.
For larger spaces, the Modular Exhibition Lightwall can be supplied in sizes up to 5m tall x 20m wide. Engineered with flexibility in mind, this solution – also CE-certified – presents an array of visually striking possibilities, with the support of an installation team.
Finally, a series of add-ons can be incorporated into this Modular system, for added wow factor. Options include in-built TVs, hanging profiles, and the merchandising capabilities of Leach’s Product Wall Lite.
With no such thing as a ‘one size fits all’ configuration, clients can choose from a non-illuminated specification, edge lighting with beam LEDs, the brightest back-lit option, or a soon-to-be-launched flexible lightsheet, which enables the system to be rolled up for ultimate movability.
Commenting on the team’s ambition for this product range, Leach’s head of innovation Mike Willshaw explained: “Exhibitions are notoriously expensive and difficult to plan for, which means brands are often accepting of lacklustre displays that still represent a significant investment, and are often only single-use.
“But given the level of design, print and manufacturing innovations within the display environment, exhibitors should be able to think beyond this traditional mindset – it is possible to create visually stunning event spaces without breaking the bank.”
Already accustomed to supporting organisations with exhibition solutions – in partnership with Belgian-owned beMatrix for instance – this latest Leach innovation also supports the reuse principle that is becoming increasingly sought-after by customers.
“As with the other lightbox products in Leach Impact’s portfolio, the Lightwall is designed to accommodate interchangeable fabric graphics which makes it the perfect solution for one event after another,” added Mike. “The level of waste often left behind after trade shows and conferences is staggering – this solution addresses this whilst maximising clients’ return on investment.”