"Your company Christmas card needs to be a reflection of your brand..and it needs to stand out"
Jason Richardson, Sales Director
With Halloween and bonfire night done and dusted and thoughts turning to Christmas, a Poynton-based company are offering some invaluable advice to businesses as they prepare for the festive season.
Galloways Printers company have come up with a helpful – and humorous - guide to assist other businesses as they plan for an important seasonal tradition – the company Christmas card.
Poynton-based Galloways is a long-established business providing a high-end printing service across the North West and beyond. Celebrating it’s 150th anniversary next year, it offers an exceptional level of service and expertise to customers, operating as an extension of their marketing department to give the best return on the client’s marketing spend. The business prints thousands of corporate Christmas cards each year, beginning in August.
Jason Richardson, Sales Director explains more:
“The company Christmas card is a legend in its own right. At this time of year, marketing teams across the country gather in huddles, butt heads and scrawl on whiteboards to come up with a showstopping idea.
“At Galloways, we’ve a fair bit of experience and so we’ve put together our top tips for the dos and don’ts of a company Christmas card.”
Your company Christmas card needs to be a reflection of your brand – and in a saturated market, it needs to stand out. Don’t just plump for an off the shelf version – it’s a real chance to express your company personality. Keep it professional but remember that Christmas is all about the glitz - and let’s face, it you can’t get your glitter pen out in December, when can you?
In our tech-driven world there is always the temptation to send a digital card. Remember that no matter how clever you are with your digital marketing, a generic emailer is never going evoke the same warm festive fuzziness that a Christmas card does.
Just what do you say in a corporate card? Merry Christmas? Happy Holidays? Please give us some business next year?
We’d advise that whatever your message, it’s sincere, succinct and personal. Rather than getting the entire team to scrawl their names on 300 + cards, it’s far nicer for the direct contact to hand write a personalised paragraph wishing the receiver a jolly old time.
Consider the environment
People care about the environment these days – and rightly so. Your card can be the most fandangle, eye popping extravaganza that your customer receives – but if it’s not eco-based it will be swiftly put to the bottom of the (none recycling) pile.
Make sure your card is printed on recyclable card from a sustainable source and choose environmentally friendly ink – your printer can advise on this.
Make your list – and check it twice
There’s no point in sending a card to Sue from Accounts if she left the business last January. Instead, track down Sue’s replacement and use the opportunity to make the introduction.
Likewise never – never – send a generic “to all the team” card. Also, it goes without saying that you need to ensure you’re GDPR compliant
Delivery – hand delivery
Consider delivery costs at the start of the project. Depending on the weight and size of your card they can vary dramatically.
That said, hand delivery trumps the post every time. So, your budget might not quite run to turning up to your customer’s office on a sleigh with a real-life reindeer and fake snow. But sometimes just showing up can have more of an impact than the card that you are delivering. And everyone loves a Santa hat, right?
Jason Richardson continued:
“There’s no dispute that we’re working in challenging times. Despite this, businesses are having to adapt and evolve and for many, the festive period will offer some much needed rest.
“We’ve many years’ experience in producing Christmas cards that hit the spot and our guide is intended to be useful – and to raise a smile.”
Christmas posting dates 2019:
Wednesday 18 December
2nd Class and 2nd Class Signed For
Friday 20 December
1st Class and 1st Class Signed For
and Royal Mail Tracked 48*
Saturday 21 December
Royal Mail Tracked 24*
Monday 23 December
Special Delivery Guaranteed