×


Home About Contribute Sponsorship Contact Sign In
×







.


Technology Industry News

New social media strategy at Citizens Advice improves lives of thousands


  • By
New social media strategy at Citizens Advice improves lives of thousands


""



National charity, Citizens Advice, is helping improve the lives of thousands more people, thanks to a new social media strategy devised by digital marketing consultancy, PushON.

Bolton Citizens Advice Bureau (Citizens Advice - Bolton) working with bureau’s across Greater Manchester, which provides impartial advice to the public on social and consumer issues, needed a way to efficiently extend its reach to help people in need. Citizens Advice - Bolton appointed PushON to develop and implement a digital plan that enables members of the public to access the advice and guidance they need.

PushON’s strategy is also helping first time users of the service discover Citizens Advice’s unique legal, money and problem resolution services.

Citizens Advice Bureau’s across the country can now use social media to sign post people to relevant resources, such as to an office based advisor or online content such as the Advice Guide, helping quickly improve the lives of thousands more people. The project included training key members of staff on how to effectively use Twitter, Facebook and social media analytical tools to aid the valuable work they do.

The system was initially implemented in Bolton and has since been rolled out in ten further Citizens Advice Bureau’s throughout the UK.

The new strategy has resulted in a significant rise in interaction on the company’s own social media accounts, both on Twitter (25%) and Facebook (43%).

Simon Wharton, managing director of PushON, commented: “Citizens Advice offers an invaluable service, dealing with incredibly sensitive issues such as immigration and debt management. They needed a quick and efficient way of extending the services they provide to help even more people, so together we devised a digital strategy that would enable Citizens Advice to help members of the public through difficult circumstances and life challenges."
 
Steve Hughes, Service Development Manager at Bolton Citizens Advice Bureau, said: “We worked with PushON on what we hope will be an award winning project that involved the 10 bureau’s across Greater Manchester. The digital marketing expertise that PushON was able to present to us was fantastic and really helped us to understand what could be achieved with social media in order to reduce the high volume of enquiries." 

“The work produced for us was top quality and has been shared across the county to support them in using social media. They have been a pleasure to work with.”

For more information visit www.PushON.co.uk, www.BoltonCAB.co.uk and www.citizensadvice.org.uk

.


Technology Business News - LOS ANGELES 23rd March 2021 - Cloud security innovation leader, Orca Security, has today announced a successful 210 million Series C funding round.


Orca Security announce $210m Series C round led by CapitalG and Redpoint Ventures

Technology Business News - As the finance industry increasingly adopts digital onboarding technologies, they are utilizing and storing more of our biometric data and personal identification information.


Regulation needed to ensure Finance Industry use compliant Digital Identity technologies

Technology Business News - If you don t work in the Finance industry, you naturally aren t too concerned with financial services industry regulations. Yet some regulations don t just affect the people who work in the finance industry they affect everyone.


Global Finance Industry faces further regulation after pandemic exposes weaknesses

Technology Business News - Global healthcare leader Abbott have announced the release of their first Virtual Reality training program, powered by Oculus Go , aiming to fundamentally change how cardiologists are trained in using Optical Coherence Tomography OCT imaging technology.


Abbott launches flagship Imaging Technology VR Training Program for Cardiologists

Technology Business News - Next year will be the 40th anniversary of the launch of MTV. Launched in August 1981, MTV aptly chose Video Killed The Radio Star by The Buggles as their first featured music video. Video never did kill the radio star, online radio stations and music streaming services have never been more popular.


YouTube creator brings electronic music to life with visionary video productions

Technology Business News - Organizations invest heavily in security and compliance. They secure and monitor emails, networks and devices to help protect their data, employees and reputation.


Theta Lake's rapid rise to prominence from the need to protect the collaborative workplace






Ten Times Ten

Analytics, Modelling & Business Intelligence Specialists