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Liverpool tech company unveils new brand

Gas Tag, the revolutionary technology provider, has unveiled its new brand.

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Liverpool tech company unveils new brand

"We are delighted to bring X Tag to the market and we believe it will provide the perfect platform for our clients to manage their property safety."
John Roche

Gas Tag, the revolutionary technology provider which has transformed gas safety in the housing sector, has announced major changes to its product offering as it looks to enable housing providers to proactively manage their customer’s safety. 


From 7 September, the company will become known as X Tag with a new strapline -  Beyond Compliance - chosen to reflect its focus on data-driven approaches to safety and its goal to take compliance management into the future.


X Tag currently supports a number of housing providers across the UK with their compliance management. Enabling them to collect granular level data on their properties that can help inform safety processes. 


The decision to launch a new brand has been driven by product development into new areas of safety and compliance, including fire doors and electricity. This meant that the current overarching Gas Tag brand no longer reflected the extent of X Tag’s product offering. 


Moving forward, the Gas Tag brand will continue to represent the company’s premium gas product. However, it will sit within the X Tag suite alongside its other forward-thinking compliance offerings Fire Door and Property Services.


As part of the overhaul of its brand and offering, housing providers will now be able to build their own bespoke compliance management system by picking from the X Tag products available. 


John Roche, Managing Director at X Tag said: “We believe that data can enable the housing sector to go beyond compliance and look at proactively managing its processes in a safer and more efficient way. 


“We have worked hard to adapt our technology from focussing on just gas to creating a complete compliance offering that provides housing providers with all of their data, captured in real-time, in one place. 


“However, it was clear that as we made these major changes and expanded our product offering we would need a new brand that reflected that. Our current clients have responded overwhelmingly positively to the changes.


“We are delighted to bring X Tag to the market and we believe it will provide the perfect platform for our clients to manage their property safety.”


To develop the brand, X Tag’s in-house design team took inspiration from the company’s new ‘suite’ based model, meaning clients can pick and choose the products they need and build their own bespoke X Tag system. To reflect this, and the company’s tag technology, the design team based the new brand identity on a tile system with the individual products able to stand on their own or within an overarching brand.


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