"If you are going to sell online, it's important to let customers know there are real people at the other side of the screen"
A Kendal e-commerce firm is joining the passion for cycling inspired by the Olympics and the Tour of Britain.
SYPO – Sell Your Products Online – has developed a website for Carbon-Pro cycle care products, which are distributed by another South Lakes firm, Singletrack.
SYPO have also styled an ebay shop for Lakes Cycles, a new company which will open an outlet in Kendal this autumn.
CarbonPro Sports products contains active ingredients which protect against UVA and UVB rays, salt, sweat and water corrosion, and will make the bicycle last longer, and run more smoothly. The product range is 100% biodegradable and recyclable, and non-toxic.
SYPO have also developed the websites for two other Singletrack brands, Screamer hats and Go Girl, as well as creating the business website for Singletrack, which is based in a new HQ on the Shap Road Industrial Estate.
To prove they are in the right gear for the role, SYPO can boast an experienced cyclist on their staff team.
Senior web developer Andrew Tanner, who is a committee member for local cycling club Kent Valley Road Club, has completed the notorious Lakeland Fred Whitton challenge, and his next plan is to cycle from Land’s End to John o’Groats.
SYPO owner and MD Alan Jewitt said: “If you are going to sell online, it’s important to let customers feel there are real people at the other side of the screen, and we are proud that our team is made up of people who know and understand the real needs of customers, as well as being experts with the technology.”
SYPO has some 200 customers ranging from major enterprises to solo operators; the aim is always to simplify the process of trading via the internet, and to increase efficiency.
The artist and illustrator Evelyn Sinclair uses their services to showcase her work. Other clients include the award-winning Barking Mad Dog Care at Kirkby Lonsdale, Mickledore Walking Holidays, and The Lakeland Cottage Company, for whom SYPO maintains the website and booking system.
And market-leading car accessory business The Roof Box Company owes much of its success to SYPO who helped launch their e-sales almost 15 years ago.
Singletrack Distribution own or distribute a number of brands in the cycle and outdoor market, and they are to open the new Lakes Cycles store in Kendal this autumn.
Singletrack MD Mark Simpson said: “We have worked with SYPO on a number of occasions and we are confident that they are the experts. We know they do a great job.”