"Our start-up experience from where we were six months ago to where we are now has been one giant learning curve."
Ben Maughan, managing director at Epic Social
Specialising in results-driven, highly creative solutions for clients operating across a range of industry sectors including retail, automotive and real estate, Chester le Street-based Epic Social is the biggest new disruptor to join the North East’s booming digital arena.
Recognising a niche in the regional market for a high-end social media advertising agency, the business was created by tech innovator, Ben Maughan, and portfolio entrepreneur, Aidan Sunter, to provide a solution for brands which would help them get their products and services in front of an engaged target audience by combining the disciplines of ‘outside the box’ creative content with highly-targeted paid advertising.
“There is a real lack of resources for good social media management in the North East,” said Ben, managing director at Epic Social.
“We wanted to create something that would deliver tangible results and return on investment for clients while also giving them something of value that engages their audiences and raises the profile of their brand.”
Initially pitching its unique services at small to medium sized businesses, Epic Social quickly discovered that its client ‘sweet-spot’ actually lay with multi-national, franchised organisations that needed help localising their social media channels in order to appeal to their franchise’s unique demographics.
In just under six months, the agency counts licensed outlets of McDonald’s, Porsche, BMW and Mini among its growing client base.
“Our start-up experience from where we were six months ago to where we are now has been one giant learning curve,” says Ben.
“Everything from how we approach new business leads to the type of companies that we target has changed completely.
“We have had to stay agile and continually adapt our services to meet the evolving needs of clients and the ever-changing market in order to get to where we are today, but through new client wins and continuous investment into staff and resources, we’re well on our way to becoming one of the UK’s fastest growing social media agencies.”
Currently employing seven highly-skilled members of staff, including specialist social media account managers, graphic designers and award-winning videographers, Epic Social has big plans to more than double its headcount by the end of 2018 and move its operations from its current base to the heart of Newcastle city centre.
“Substantial investment in the best people and the best quality equipment was key to making Epic Social a reality,” said Aidan, director at Epic Social.
“Having previously been a client of a small agency, I was surprised at their inability to create content that I felt represented my big vision for the business. I anticipated that other business owners may have at some point felt the same, which is where the idea for Epic Social was conceived.
“It became clear that there was an opportunity to establish an agency which could produce high-quality content, optimised for social media, to create a true point of difference between the user-generated content many smaller businesses are producing. This has become our niche.
“We enjoy challenging ourselves to create more and more exciting content for our clients and if we need to continue to invest in order to improve, that’s what we’ll do. We won't stand still!”
“We’ve got big plans for the future,” Ben added.
“Despite our initial success, we don’t take anything for granted and we will continue to put our everything into making Epic Social the North East’s leading social media advertising agency.”
Epic Social offers a range of fully-managed, bespoke social media and creative packages to accommodate businesses of all shapes, sizes and budgets.
To find out more, visit www.epicsocial.co.uk.