Home About Contribute Media Kit Contact Sign In


Technology Industry News

UK farm machinery supplier set for continued success thanks to web experts

The cancellation of trade shows due to coronavirus is having a marked impact on businesses across the agricultural sector, warns a West Midlands company.

UK farm machinery supplier set for continued success thanks to web experts

"2020 has been a tough year particularly for the agricultural sector but we're confident the new innovative website we've developed for Danagri-3S will enable it to hit the ground running in 20"
Shaun Carvill

In any given year, there would usually be several key events taking place across the UK giving businesses the opportunity to network, meet industry partners and showcase their latest products. 

However, the impact of Covid-19 has put paid to nearly all scheduled events for the agricultural sector in 2020 and early 2021, meaning businesses are having to find more innovative ways to maintain their competitive edge. 

Shropshire-based Danagri-3S Ltd, which supplies specialist fixed-equipment machinery to farms up and down the UK from its base in Bridgnorth, is one such company. 

Managing Director Mark Unitt said the cancellation of trade shows was having a marked effect on business and enquiries. 

He also said he feared that it would be some time before they made a return. 

To compensate, he has fast-tracked plans to invest in a new website and enlisted the support of digital experts Clickingmad so that he can drive growth through online sales. 

“A significant amount of new business, enquiries and contact to keep up to date with existing customers comes from these exhibitions, so I see a real need to diversify and look at new avenues of contact,” he said. 

“We also think it’s going to be a good while yet before the key trade exhibitions come back and even when they do, we’re not entirely sure whether people will want to be gathering at such big events. 

“We had plans to invest and update our existing website as it had always been a useful sales tool but the pandemic has encouraged us to bring those plans forward and put much greater emphasis on our marketing strategy so that we can continue to grow the business. 

“We teamed up with web expert Clickingmad, which is also based in Bridgnorth, and they have completely re-designed the website so that we can showcase our entire product range clearly with all the relevant technical information our customers require.  

“Although it’s only been live for a few weeks we are already getting a lot more inquiries than previously, which we are very pleased with. 

“We see the website as a key tool in supporting steady growth over the next few years and it will play a significant role in maintaining our presence in the UK as a supplier of specialist agricultural machinery in the continued absence of trade events for the foreseeable future.” 

Shaun Carvill, managing director of Clickingmad, said businesses across all sectors were having to rely much more heavily on digital assets during the pandemic and for many their company website was proving essential to survival. 

He said: “We’re finding that many businesses have become so much more reliant on their website and digital assets as a result of current trading conditions. With shops closed, events cancelled and tighter restrictions all round, it is vital that companies have a fully-functioning, up to date website so they can maximise sales and growth. 

“2020 has been a tough year particularly for the agricultural sector but we’re confident the new innovative website we’ve developed for Danagri-3S will enable it to hit the ground running in 2021 and build on its continuing success.” 

More details on Danagri-3S Ltd can be found here https://www.danagri-3s.com/ 

Shaun at Clickingmad can be contacted at 01746 769612 or by emailing sales@clickingmad.com https://www.clickingmad.com/ 


Technology Business News - Next year will be the 40th anniversary of the launch of MTV. Launched in August 1981, MTV aptly chose Video Killed The Radio Star by The Buggles as their first featured music video. Video never did kill the radio star, online radio stations and music streaming services have never been more popular.

YouTube creator brings electronic music to life with visionary video productions

Technology Business News - Organizations invest heavily in security and compliance. They secure and monitor emails, networks and devices to help protect their data, employees and reputation.

Theta Lake's rapid rise to prominence from the need to protect the collaborative workplace

Technology Business News - Did you know that Sweden is one of the countries leading the way in the move to a cashless society In 2018, it is estimated that only 1 of Sweden s GDP was circulating in cash compared to 8 in the United States.

MovoCash at the forefront of Digital Payments Technology as we shift away from cash

Technology Business News - Knowledge Quarter Liverpool KQ Liverpool has today launched KQ Reward, a community referral scheme providing tiered rewards for successful introductions of new customers to KQ Liverpool.

Knowledge Quarter Liverpool reveals new community referral scheme

Technology Business News - Forty years in business is a significant milestone for any business, but one that is made all the more special as Lex has managed to survive the coronavirus pandemic and provided equipment to help ensure other businesses do likewise.

Family business celebrates 40th anniversary

Technology Business News - Healthcare technology company Tover has today announced the launch of Tovertafel 2, a pioneering cognitive stimulation system proven to improve wellbeing and quality of life in those living with cognitive challenges such as dementia or learning disabilities.

Healthtech company launches next-gen product to help dementia patients

Ten Times Ten

We transform your bright ideas into brilliant digital products.