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commercetools named a Leader in B2C commerce


Top research firms report states that commercetools gives its customers a platform for building visionary commerce experiences

commercetools named a Leader in B2C commerce


"Large enterprises were being held back from evolving their commerce experiences because of rigid software platforms, and we wanted to change that"
Dirk Hoerig, CEO and co-founder of commercetools



commercetools, the next-generation commerce software company, has been named a “Leader” in B2C commerce in The Forrester Wave™: B2C Commerce Suites, Q2 2020 report.

commercetools received the highest scores possible in the campaign management, promotions, platform architecture, product vision and roadmap, and delivery model criteria.

Forrester describes commercetools as “new-school commerce tech” for the “digitally mature,” saying that the company’s set-up of developer-friendly APIs backed by cloud-native microservices in a multi-tenant architecture “gives it the distinct advantage of being version-less and highly elastic at unprecedented cost efficiency.” Forrester adds: “[commercetools] gives its customers a commerce platform for building visionary commerce experiences at a fraction of the cost and time it would take to build in-house.”

Founded to solve the issue of traditional commerce platforms being too rigid, complex and challenging to update at the speeds needed today, commercetools delivers the future of commerce for some of the world’s most sophisticated enterprises. The company’s pioneering headless architecture and suite of APIs give enterprises full control over their brands and customer experiences with significantly greater agility and speed – enabling the roll-out of new commerce functionality in weeks versus months.

“We were talking to large enterprises who were being held back from evolving their commerce experiences with customer needs because of rigid software platforms, and we wanted to change that,” said Dirk Hoerig, co-founder and CEO, commercetools. “Companies don't want inflexible solutions anymore that don't adapt to the customer journey. We give them something that lets them combine unique customer experiences with the most modern commerce in the fastest way possible.”

“The Audi Commerce Platform has been built with three core values in its DNA: Speed, Adaptiveness and Effectiveness. With commercetools as the backbone for our platform, we were able to build a scalable, global commerce infrastructure aligned with our values. As a result, we can now leverage new e-commerce business models at Audi in only a few weeks,” said Henning Henningsen, Chief Product Owner Audi Commerce Platform.    

To be ready for commercetools, enterprises need to have a certain level of what Forrester calls “digital maturity.” Digitally-advanced organisations tend to have incorporated use of microservices and modern ways of working and are using public cloud. To determine if your enterprise has reached the ideal state of digital maturity to leverage commercetools, view our recent article on this topic.

To download a complimentary copy of the report, please visit https://ok.commercetools.com/forrester-wave-2020-b2c-commerce.

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