"During such a difficult time, our platform provides a great opportunity for influencers, brands and individuals to make a positive difference"
Stelios Kounou, CEO and founder at Raffall
At a time when many charities are struggling due to the impact of Covid-19, Raffall’s charity initiative shows how the software as a service (SaaS) platform is leading the way for users to host and participate in competitions in a safe, secure and trusted environment online.
Raffall is encouraging brands and influencers to host competitions on its website and leverage their social media audiences to raise money in support of NHS workers and other charities affected by the crisis. The competitions replicate an ‘influencer-giveaway’ concept, but using the streamlined process of the Raffall platform, which makes it easier and safer for hosts and entrants to participate.
Raffall has seen a 300% increase in its services during the pandemic, and has called on influencers to help charities by raising funds for the NHS during Covid-19 crisis. Numerous influencers have already signed up and donated prizes, including MMA Star Alex Reid, who posted a tongue-in-cheek video donating his ‘sweaty pants’ to fans, Only Way is Essex star Kelsey Stratford, and Donia Youssef, the award-winning author and founder of renowned child modelling and acting agency Tiny Angels Ltd. Artist. Influencer Phillipa Claire is also raffling off some of her art via the platform.
In a space that has historically been vulnerable to scams and mistrust, Raffall provides credibility to competition hosts, and security for entrants. The platform functions as a trusted third party similar to an escrow account, hosts are unable to access ticket revenue until the competition winner confirms receipt of their prize. Hosts have no control or influence over winner selection, with winners being generated completely at random. The platform’s transparency also allows hosts and entrants to view how many tickets have been sold at any time.
Approved by Facebook, Apple and Google, Raffall is aimed at individuals, businesses, charities, celebrities and influencers who are looking to monetise their existing audiences in a fun and engaging way.
Numerous competitions have already been hosted on the platform, raising significant money for charities as well as supporting local causes, including a recent #SaveEastDulwich campaign which raised money for businesses in the area struggling during the coronavirus pandemic.
Stelios Kounou, CEO and founder at Raffall, said: “During such a difficult time for so many, our platform provides a great opportunity for influencers, brands and individuals to make a positive difference. In the present environment, physical fundraising is difficult, but Raffall solves this by creating a safe, secure and simple solution for hosting competitions that can reach far larger audiences online.
“We’re delighted to see so many people using our platform for good, and we believe that, while we’ve seen a massive 870% growth already, many more people could be getting involved. At a time when many charities need help, Raffall gives people a chance to win exciting prizes as opposed to simply asking them to donate.”
Alana Heaton, Head of Partnerships at Raffall, added: “Using Raffall means brands and influencers can offer personal products and experiences which, while being of little value to them, can help generate tens of thousands of pounds for charity. I am excited to see the positive difference we can make using our innovative technology.”