Sport Business News - A new concept in community swimming will be launched in Lichfield when a former retail unit is transformed to house a 25-metre pool as part of a push to get the UK fit after the Covid pandemic. All Blacks rugby legend Zinzan Brooke and Team GB Olympics swimmer Abbie Wood have got behind plans to turn the empty store at Lichfield Retail Park, on Eastern Avenue, into Swim House, the first in a series of openings planned to take place nationwide.