"We wanted to create an impactful way to display merchandise and engage consumers."
Richard Leach, Managing Director
Perhaps the most notable is the Vision Product Wall – a merchandise display system which integrates illuminated fabric graphics to maximise use of floor space. The result is an atmospheric ‘exhibition’ of hero products which increases brand awareness and captures customer attention.
Created with flexibility in mind, the Product Walls are designed so that store staff and merchandisers can update the look and feel of their displays without fuss. Extra floating shelves or hooks can be added or removed with ease, with all fixings neatly concealed behind the interchangeable fabric graphic.
Manufactured in any size up to 15m x 3m, Product Wall Lite has been created using a discreet magnetic-based display system, to allow maximum flexibility for lightweight merchandise such as shoes, jewellery and electronics. The heavy-duty Product Wall Max on the other hand, combines slotted rails with high quality, illuminated graphics, to create an exclusive merchandise display wall, perfect for larger items such as sports equipment.
Designed primarily for retail environments, the Vision Product Wall system is also expected to prove popular in the exhibition and trade show market. Managing director Richard Leach explains: “We wanted to create an impactful way to display merchandise and engage consumers. The Vision Product Wall will therefore satisfy a number of challenges for retail brands who want to attract customers into their store or showroom, and keep them there! But because it is so eye-catching, it will capture attention in busy exhibition halls too. It is a really effective way to present products that have the potential to steal the show!”
The Vision Product Wall system is one of many innovations that will be unveiled at the Retail Design Expo at Olympia on 8 May. Visitors will also be able to see Leach’s new ultra-slim lightbox, made from easy-clean acrylic for an extra glossy look – perfect for the jewellery and cosmetics industries.
Numerous illuminated and non-illuminated Vision 3D products also feature in Leach’s product range for 2017, including column solutions, a circular hanging canopy and a concave corner display. All have been designed to make striking use of underutilised retail space.
Commenting on these latest innovations, Richard concludes: “Our company may have recently marked its 125th milestone year, but that longevity is a testament to our forward-thinking approach. We are continually exploring new products for the UK and overseas market, so that retail brands can push boundaries when it comes to customer attraction and engagement. Vision Product Wall is by far one of the most exciting inventions, in this respect.”
With a 6-strong team dedicated to product innovation, Leach invests £250,000 in the research and development of new graphic display solutions, every year.