"Our shoppers got behind 'Sell Your Soles' in their droves, and its great to know weve contributed to the work of such an important charity."
Ian Ward, Broadway general manager
A shoe store in Bradford has put its best foot forward by donating 2,539 pairs of shoes collected from shoppers to support the UK’s leading children’s disability charity.
The ‘Sell Your Soles’ initiative asked the people of Bradford to dig out any unwanted shoes and deliver them to schuh in The Broadway. The shoes have since been donated to Newlife, the Charity for Disabled Children, which will recycle them and use the money raised to support disabled and terminally ill children all across the UK.
Elizabeth Peacock, store manager at schuh within The Broadway, says: ‘When we announced our involvement in ‘Sell Your Soles’ back in February, it was met with real enthusiasm by customers who wanted to do their part in helping this great charity, while having the chance to clear out their wardrobes too.
‘We’ve collected 2,539 pairs of shoes from customers as a result, which goes a long way to showing the generosity of the people of Bradford. It also shows how many of us are keen to support this fantastic charity, which makes a difference in the lives of so many children and their families. The charity helps to fund itself through a unique recycling operation and the support of donors and fundraisers all over the UK, so this shoe donation drive was really important to us.’
Colin Brown, Newlife Commercial Director said: ‘schuh’s brilliant support through its ‘Sell Your Soles’ campaign is really helping us to change lives of disabled and terminally ill children. Thanks to schuh we can provide vital equipment to children across the UK and we can recycle donated footwear which is great for the environment too.’
Ian Ward, general manager at The Broadway, adds: ‘The entire centre has been keen to support schuh and Newlife with this campaign. Our shoppers got behind it in their droves, and it’s great to know we’ve contributed to the work of such an important charity.”
In addition to funding equipment grants, offering emergency equipment loans and investing in vital research, Newlife operates a National Nurse Helpline and campaigns for a fairer deal for disabled and terminally ill children to obtain the essential equipment and services they deserve. The charity provides equipment such as wheelchairs, beds, walking frames, seating and communication aids for children across the UK.
There are now around one million children in the UK with significant disabilities. It is believed that the number of disabled children is increasing, as childhood deaths decrease due to improved treatment and management of prematurity, accidents, infections, cancers and inborn conditions.