"No reviews fell below the maximum five stars so its great to know the business in East Dorset is held in such high regard "
The owner of oven valeting company Ovenu East Dorset is celebrating after achieving a 'clean' sweep of maximum rated online reviews.
Rob Shand, who established the business in 2011, is one of 85 Ovenu franchises throughout the country to have amassed almost 25,000 of the outstanding ratings.
Ovenu East Dorset has already built up an excellent reputation among its customers – attracting 216 of the highest five star reviews.
Such overwhelmingly positive testimonials are crucial when it comes to giving customers the confidence to select a home-based service, according to a mini poll conducted by the company.
It found that 67% of respondents are influenced by positive online reviews when choosing to deal with a business.
Rob said: “No reviews fell below the maximum five stars so it’s great to know the business in East Dorset is held in such high regard and that I’m delivering a high-quality service which is appreciated and trusted by my customers.”
Franchisees of Ovenu, the leading domestic oven cleaning and valeting specialist, which are based throughout the UK, attracted a total of 24,583 five-star ratings on review platform TRUSTist.
Rik Hellewell, Managing Director of Ovenu, said: “The maximum rating is a tribute to Rob’s hard work and dedication. After all, they do say the customer is always right!
“Many people are increasingly turning to online reviews when it comes to choosing services, so its tremendous to achieve the highest quality feedback possible.”
However, the poll also found that 59% of people still value and trust a personal recommendation more highly than online praise.
Rob added: “It’s important to receive positive feedback through reviews but many of my customers also get in touch through a personal recommendation – so its nice to be recognised both online and via traditional word of mouth.”
The research, based on a sample of almost 1,350 people, was derived from mini polls conducted on behalf of Ovenu by independent market research company DRG.
It found that 46% of respondents said overwhelmingly positive reviews meant they would be more willing to pay extra for a product or service.
Meanwhile, 57% said they would require more than 85% positive reviews to have full confidence in a business, whilst just 8% of respondents said they would still part with their cash even if half the reviews were negative.