×


Home About Contribute Media Kit Contact Sign In
×







.


Retail Industry News

Back to basics Chelmsford car retailer offers free massage to combat back pain


Back to basics Chelmsford car retailer offers free massage to combat back pain


"Not only is back comfort important for wellness, it is also vital for safety, since a driver who is uncomfortable may be more likely to make mistakes while driving. "
Sue Cleveland, Sales Manager at Waterhouse



A Volvo retailer in Chelmsford is on a mission to tackle back pain in the local community, by inviting drivers to enjoy a free ‘car-opractor’ session.

 

To mark Back Care Awareness Week (7-11 October), and to promote Volvo’s ergonomic seat design, Waterhouse on Baynes Place is gifting drivers in the area a free Swedish massage on Tuesday 8 October, from 10am – 1pm.

 

The offer of a complimentary 15-minute massage session follows exclusive research by Volvo Car UK, which found that more than a third (35%) of drivers have taken at least a day off work for back pain. The findings also reveal that over half (52%) of people have suffered some form of back pain after driving to, from or for work.

 

The research also reveals that over half (59%) of people admit to rarely, or never, adjusting their seat to try and find a more comfortable driving position, despite over two thirds (65%) of people considering seat comfort one of, or the most, important considerations when choosing a new car. One in 10 have even had passengers refuse to ride in their vehicle because the seats are too uncomfortable.

 

With almost a third (29%) of people having had to see a doctor or physiotherapist for back pain after a drive, Waterhouse is keen to share with the community how Volvo’s latest-generation seats are designed to align with your spine for greater support. 

 

Team members will be on hand throughout the day to show drivers of all cars how to properly adjust their seat so they are sitting in the best position for comfortable and safe driving.

 

Sue Cleveland, Sales Manager at Waterhouse, said: “We were surprised to learn just how many people are impacted by back pain due to their driver’s seat not being sufficiently supportive or correctly adjusted, so are keen to raise awareness of this problem and offer support to drivers this Back Care Awareness Week.

 

“Not only is back comfort important for wellness, it is also vital for safety, since a driver who is uncomfortable may be more likely to make mistakes while driving. We’re encouraging the drivers of Chelmsford to come and find out more, while enjoying a relaxing Swedish massage!”

 

The 15-minute massage is available on Tuesday 8 October between 10am and 1pm on a first-come, first-served basis.

 

For further information about Waterhouse, or the free 15-minute massage, please visit volvocarschemlsford.co.uk, email sales@waterhousecars.co.uk or call 01245 240555.

.