Retail Business News - A new retail adventure-lifestyle business based on the nation s love of the great outdoors has opened in the Borders. Elevation North Ltd known as el.North has launched in Canongate, Jedburgh and the team behind the store and its unique concept are co-founders Angela Carrington and Jeanette Doherty who run The Bigger Picture a successful media agency in Newcastle. The pair have a deep-seated love for the outdoors which has had a diverse influence on their choice of location, brand, and apparel.