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Retail Industry News

Sales of Uncle Joe's Booze-Flavoured Sweets Rose 20% While Pubs Were Shut


The world famous premium sweet brand said demand for its apple cider, dark rum, rhubarb and ginger gin, and wildberry gin flavours has been maintained despite boozers reopening their doors earlier this month.

Sales of Uncle Joe's Booze-Flavoured Sweets Rose 20% While Pubs Were Shut


"We know that while the pubs were shut many people just bought alcohol to drink at home but there are also a lot of people who dont like drinking in the house or in front of their children."
Joint MD John Winnard MBE



Sales of a range of alcohol-flavoured sweets rose by 20 per cent while the UK’s pubs were shut due to Covid-19, manufacturers Uncle Joe’s Mint Balls have revealed.

The world famous premium sweet brand said demand for its apple cider, dark rum, rhubarb and ginger gin, and wildberry gin flavours has been maintained despite boozers reopening their doors.

They are now investing in the alcohol-flavoured range and have appealed for people to suggest other pub favourites which they can turn into sweets.

Uncle Joe’s Mint Balls are made by Wigan-based William Santus and Co Ltd, a privately-owned traditional sweet company that was established in 1898.

The ownership has been passed down through the family generations and joint Managing Directors John and Antony Winnard are the great, great nephews of the company’s founder.

John Winnard said: “We know that while the pubs were shut many people just bought alcohol to drink at home but there are also a lot of people who don’t like drinking in the house or in front of their children.

“Our alcohol-flavoured sweets enable them to enjoy the taste of something alcoholic but, because they are alcohol free, they don’t have to feel guilty.

“Now the pubs have reopened many people are still nervous about going because of Covid-19 and others have just simply got out of the habit and are treating themselves to a tin of gin sweets instead of paying for a real gin and tonic.”  

Uncle Joe’s Mint Balls are still manufactured using the same traditional methods as when Mrs Santus originally made the sweets in her kitchen in 1898.

The completely natural “secret recipe” has been passed down through the family generations. Uncle Joe’s Mint Balls contain no artificial additives or colours, they are GM free, gluten free and are suitable for the vegetarian/vegan market.

For more information on Uncle Joe’s Mint Balls and other products in the range, including a video of the production process: www.uncle-joes.com

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