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Porcelain Superstore see sales more than double to £13.5million

Seventh consecutive year of growth and seven full-time hires for Manchester business

Porcelain Superstore see sales more than double to £13.5million

"The growth plan has been strong and deliberate, and we have seen the benefits of previous investment in warehousing."
Abbas Youssefi

Manchester-based tile retailer Porcelain Superstore has recorded a seventh consecutive year of growth, after seeing more than a 100% increase in year-on-year turnover.

Sales at the family-run business topped £13.5m during their financial year, which ran from September 1, 2020 to August 31, 2021.

This is more than double their 2020-year-end of £6.65m. The online tile retailer also took on seven full-time hires across service, warehousing and fulfilment - increasing their total workforce to 25.

The three brothers behind the family-run-business hope to see turnover hit a record £15m for the 2021 calendar year.

Abbas Youssefi, who founded Porcelain Superstore alongside his siblings Ben and Sam in 2014, credits the success to the firm’s clear ambition to buck existing trends in the tile market as well as continued investment into their website, marketing and staff.  

He said: “Logistically, it was an extremely challenging year with the impact of Brexit and the ongoing pandemic.

“However, rather than buckle down over the last 12 months, we’ve expanded our range, our staffing and completely overhauled our website to make it more aspirational, informative – and most importantly – user friendly.”

The year hasn’t been without its problems. One of the biggest issues faced by Porcelain Superstore has been the shortage of HGV drivers, which has delayed some stock reaching their warehouse, as well as longer turnaround times on customer orders. However, thanks to their large stockholdings, impact has been kept to a minimum.

Abbas added: “The growth plan has been strong and deliberate, and we have seen the benefits of previous investment in warehousing.”

It is the seventh year of sustained growth for Porcelain Superstore. The results show an increase in year-on-year revenue. In 2020, they finished the financial year up 80% on 2019’s figure of £3,706,000, which was an increase on 2018’s £2,167,000.


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