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Retail Industry News

Online sports retailer cashes in on Chinese shopping frenzy


EZ Shopnet International, which is the retail partner for some of Europes top football clubs, selling football club merchandise online across Asia Pacific, cashed in on Chinas Singles Day last Frida

Online sports retailer cashes in on Chinese shopping frenzy


"Singles Day is a huge retail opportunity and the UK is still well behind many other countries in making the most of this shopping phenomenon."
E-commerce guru Ray Evans



This year’s Singles Day shopping frenzy generated $US17.8 billion retail sales and year-on-year sales increase of 32 per cent. Similar to UK and US shopping day Black Friday (25 November), over 100,000 online retailers from 235 countries and regions offered special deals and discounts specifically targeted at China.

EZ, which is part of PNH Group, headquartered in Hong Kong, operates the e-commerce businesses across Asia Pacific for Chelsea, Liverpool, Manchester City, Barcelona, Atletico Madrid, Juventus, AC Milan, Paris Saint Germain, Shalke 04, The English FA and has recently launched both Arsenal and Borussia Dortmund for the 2016/17 season.

Recently appointed Manchester-based chief executive and online retail shopping guru, Ray Evans, who was previously a director of the business and former MD of Kitbag.com said:

“Singles Day is a huge retail opportunity and the UK is still well behind many other countries in making the most of this shopping phenomenon.  Because we are so tuned in to the Asian market our sales performance was particularly strong with almost trebling the units sold against last year.

 “There is an incredible, and ever-increasing passion for English and European football in the Far East.  This combined with the fact e-commerce is growing faster in this region than anywhere else in the world means Singles Day is a massive opportunity for us.  We have distribution centres in Hong Kong and mainland China and we have shipped many thousands of products in the last 48 hours.  It’s a huge challenge but one we were prepared for.

 “In China alone there is a bigger consumer market than the whole of America and Europe put together and that’s aside from the rest of the Asia Pacific region.”

 

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