"We strive for a simple, concise customer journey with no hidden costs or surprises never compromising on quality."
CEO, Sergio Weingarten
Online glasses retailer, Low Cost Glasses has celebrated an excellent first year in business with sales of more than 192,000 pairs of prescription glasses to over 150,000 customers.
The latest North West-based ecommerce success story saw a 218% revenue increase during lockdown as glasses wearers looked for alternatives to the high street.
Commenting on the achievement, founder and CEO, Sergio Weingarten, said: “The prices being charged on the high street are outrageous. There is a lot of magic and theatre where customers are bamboozled by complicated terms and marketing speak, subsequently spending hundreds of pounds on their glasses in bricks and mortar stores.
“We strive for a simple, concise customer journey with no hidden costs or surprises – never compromising on quality. We’re confident that lockdown has built the public’s confidence to shop online for prescription glasses. No matter whether you’re looking to spend as little as £5 or go for a discounted designer frame, we set out to offer the best value with a 24-7 service and next-day delivery.”
Low Cost Glasses launched in July 2019 and everything is manufactured from its Altrincham HQ in a purpose built laboratory using state-of-the-art optical equipment. A team of experts with over 25 years of combined optical, eyewear and lean manufacturing experience create, check and dispense every bespoke order on site – no mean feat when 34 million permutations of prescription glasses are available. This fast on site production has allowed Low Cost Glasses to scale quickly.
They are the latest North West ecommerce business to report impressive growth during the past four months. Despite losing key suppliers in its supply chain as lockdown was announced in March, it has since seen a 117% increase in new customers and 40% increase in average order value as people tried online glasses for the first time.
The firm recently launched an augmented reality, virtual try-on tool for customers, as well as payment options including Google Pay and Apple Pay, and a new partnership with Laybuy meaning customers can spread interest-free payment of their glasses over a six-week period.
Sergio added: “We are still very much the new kid on the block but we are bringing real innovation to the entire optical market and providing customers with quality prescription glasses no matter what their budget. We have a brilliant team of people on this journey who are reaching and exceeding every milestone that we set. Our growth trajectory is steep and ambitious. Almost every week since launch we have fine-tuned the site and our 24-7 live chat has really allowed us to understand our customers’ needs so that we can improve the customer experience, end to end. We are constantly improving the platform for our customers.”
So what does the next five years look like for Low Cost Glasses? “Growth, growth and more growth!” Sergio says.