Home About Contribute Media Kit Contact Sign In


Retail Industry News

Low Cost Glasses sees 150,000 customers in first year

North West-based online glasses retailer celebrates strong inaugural year with 192k pairs sold. The ecommerce challenger has grown rapidly by manufacturing prescription glasses at its Altrincham HQ. Revenue over lockdown rose 218% emphasising strength of business model.

Low Cost Glasses sees 150,000 customers in first year

"We strive for a simple, concise customer journey with no hidden costs or surprises never compromising on quality."
CEO, Sergio Weingarten

Online glasses retailer, Low Cost Glasses has celebrated an excellent first year in business with sales of more than 192,000 pairs of prescription glasses to over 150,000 customers.


The latest North West-based ecommerce success story saw a 218% revenue increase during lockdown as glasses wearers looked for alternatives to the high street.


Commenting on the achievement, founder and CEO, Sergio Weingarten, said: “The prices being charged on the high street are outrageous. There is a lot of magic and theatre where customers are bamboozled by complicated terms and marketing speak, subsequently spending hundreds of pounds on their glasses in bricks and mortar stores.


“We strive for a simple, concise customer journey with no hidden costs or surprises – never compromising on quality. We’re confident that lockdown has built the public’s confidence to shop online for prescription glasses. No matter whether you’re looking to spend as little as £5 or go for a discounted designer frame, we set out to offer the best value with a 24-7 service and next-day delivery.”


Low Cost Glasses launched in July 2019 and everything is manufactured from its Altrincham HQ in a purpose built laboratory using state-of-the-art optical equipment. A team of experts with over 25 years of combined optical, eyewear and lean manufacturing experience create, check and dispense every bespoke order on site – no mean feat when 34 million permutations of prescription glasses are available. This fast on site production has allowed Low Cost Glasses to scale quickly.


They are the latest North West ecommerce business to report impressive growth during the past four months. Despite losing key suppliers in its supply chain as lockdown was announced in March, it has since seen a 117% increase in new customers and 40% increase in average order value as people tried online glasses for the first time.


The firm recently launched an augmented reality, virtual try-on tool for customers, as well as payment options including Google Pay and Apple Pay, and a new partnership with Laybuy meaning customers can spread interest-free payment of their glasses over a six-week period.


Sergio added: “We are still very much the new kid on the block but we are bringing real innovation to the entire optical market and providing customers with quality prescription glasses no matter what their budget. We have a brilliant team of people on this journey who are reaching and exceeding every milestone that we set. Our growth trajectory is steep and ambitious. Almost every week since launch we have fine-tuned the site and our 24-7 live chat has really allowed us to understand our customers’ needs so that we can improve the customer experience, end to end. We are constantly improving the platform for our customers.”


So what does the next five years look like for Low Cost Glasses? “Growth, growth and more growth!” Sergio says.


Retail Business News - ARRAN Sense of Scotland s luxury home and body care store on the Isle of Arranhas been recognised as a 2020 Travellers Choice award-winner for attractions, based on a full year of Tripadvisor reviews, prior to any changes caused by the pandemic.

ARRAN Sense of Scotland Win Tripadvisor Travellers Choice Award for Attractions

Retail Business News - Danielle Stanley formed her business, Under the Rowan Trees when she decided to leave teaching after the birth of her son Rowan to create a better work life balance.

Home Business Blossoms Under the Rowan Trees

Retail Business News - LSH Auto UK has been announced as the Official Van amp Car Supplier to British Athletics. The announcement came following the M ller British Athletics Championships 2020, which took take place on Friday 4 and Saturday 5 September behind closed doors at the Manchester Regional Arena.

LSH Auto UK announced as British Athletics Official Van & Car Supplier

Retail Business News - Unique Magazines based in Gateshead, was established in 2009, and now delivers a choice of more than 3,500 magazine titles to thousands of readers in 160 countries all over the world.

Unique Appoints New Team Members

Retail Business News - In recent years, some high-profile cases have shown just how prevalent food fraud is in the retail sector. The 2013 horsemeat scandal is probably the most recognisable, where several food processors were exposed for supplying products, such as ready meals, that contained undeclared horsemeat.

The repercussions of food fraud are hard to swallow!

Retail Business News - Since the COVID-19 lockdown began on March 23rd, Always Personal have sold over 4,000 of the puzzles. The company s bestselling gift of the year has provided a challenging distraction for those struggling through a period of self-isolation.

Sales Up 160% For Gift Company After They Start A Lockdown Puzzle Craze