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Retail Industry News

Leading North West home security business launches half a million pound campaign


A leading home and commercial security specialist is investing over half a million pounds in a new awareness campaign, including a series nationwide tv and radio adverts.

Leading North West home security business launches half a million pound campaign


"We are one of the biggest names in the homesecurity market but, while we are well known within the industry, many homeowners are unaware of the significant role we play in keeping their homes safe."
UAP Managing Director David Jennings



One of the country’s leading home and commercial security specialists is investing over half a million pounds in a new awareness campaign, including a series nationwide tv and radio adverts over the next 12 months.

21-years after being founded, Manchester-based UAP is one of the fastest growing firms in the competitive sector with 65 staff working out of their 50,000 square foot Whitefield headquarters along with offices in Birmingham, Southampton and China.

They despatch 12,000 individual door hardware, locks and security products every day and are now trying to raise awareness of the firm’s UAP and Fullex brands and their award-winning products.

Sean Wilson, who played Martin Platt in Coronation Street, features in a series of television and radio adverts currently airing across 200 different TV channels and over 30 radio stations.

Filmed in Blackpool, the £300,000 television campaign is comedic and light-hearted but at the same time highlights the serious issue of home security.

While the quarter of a million pound radio campaign highlights the importance of choosing the right lock for your door.

Accompanying the advertising campaign is a nationwide home security survey which aims to uncover the truth about how vulnerable our houses are to opportunist burglars.

UAP Managing Director David Jennings said:

“We are one of the biggest names in the home and commercial security market but, while we are well known within the industry, many homeowners are unaware of the significant role we play in keeping their homes safe.

“Our brand new adverts are the perfect way to educate consumers about high quality door hardware, focusing on UAP euro cylinders and Fullex multi point locks. We look forward to showcasing how they can help protect people’s property in the months ahead.”

Find out more about the campaign at www.upgrademylocks.com.

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