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Retail Industry News

Capeless Heroes T-Shirts Launched with 100% Profits Going to the NHS


Capeless Heroes T-Shirts Launched with 100% Profits Going to the NHS


"I used my skills to show that so many of us think they are true real-life heroes."
Rebecca Osborne, artist



Artist Rebecca Osborne has teamed up with T-shirt retailer, KPN Merchandise, to produce a specially designed collection of t-shirts called #CapelessHeroes to help raise vital funds for the NHS.

The collection includes a range of designs depicting our modern day heroes – one being a special version honouring Captain Tom Moore, the 99-year-old war veteran that raised over £28 million for the NHS by walking 100 lengths of his garden.

The t-shirts are available from www.capelessheroes.co.uk and are priced at £13.50 for children’s t-shirts and £19 for adults, with 100 per cent of the profit going to the NHS. They are available in a wide range of sizes, starting from three years up to 14 for children, and XS to 5XL for adults.

Phil Fitton, managing director of KPN Merchandise said: “We’ve been so inspired by the frontline workers of the NHS that we really wanted to help raise funds to help the heroes at the NHS.

“We saw the incredible designs by Rebecca via her social accounts and instantly knew we wanted to work with her on our campaign and were lucky enough that she gave us permission to use her artworks.”

Rebecca Osborne, artist and designer of the #CapelessHeroes campaign added: “Every day the media is showing us all how key-workers are selflessly working around the clock to help people affected by Coronavirus – putting their own health at risk and in many cases – having to leave their family behind so not to increase their risk of catching this deadly virus.”

“I used my skills to show that so many of us think they are true real-life heroes. When Phil got in touch and told me the idea of turning my images into t-shirts to then raise money for the NHS, I thought it was a great idea and I hope we manage to raise loads of money to help the heroes who work within the NHS.”

The T-shirts are 100 per cent organic cotton (GOTS certified), PETA Certified, OEKO-TEX Standard 100 certified and a certified by FAIR WEAR Foundation. Mailbags are made from sugarcane and are fully biodegradable. The inks used in for printing are ECO PASSPORT by OKEO-TEX® certified and CPSIA compliant. The innovative packaging uses less plastic thanks to the new replaceable pouches so there is less waste and less impact on the environment.

Phil added: “It’s incredible to think that we came up with the idea – sourced the creative – launched an e-commerce website and printed our first samples of t-shirts – all within seven days. Massive thanks to everyone that has helped make this happen – especially the team at Code + Create who worked tirelessly to develop and launch the website within the such a short amount of time.”

If other small charities, not for profits, schools, clubs/associations etc are struggling to stay afloat financially and would be interested in a similar partnership to raise funds then please get in touch with KPN Merchandise via email sales@kpnmerchandise.co.uk

Follow the #CapelessHeroes campaign on Facebook - capeless heroes – and Instagram @capelessheroes.co.uk

To see more of Rebecca Osborne’s designs, check out her website www.rebeccaosborne.co.uk or her Twitter account @rebeccavosborne

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