"Its fantastic to have a new partner on board in LANX an outstanding footwear brand based just down the road from us in Whalley."
Sale Sharks has paired up with leading English shoe specialists, LANX, in a new season-long partnership, which will see the players sporting the brand’s formal footwear.
The Whalley-based company will provide bespoke Sale Sharks footwear for staff and players at the club, having created a limited-edition range of business-casual shoes for the Premiership Rugby side.
Players at the club, which include England internationals Chris Ashton, Denny Solomona and Tom Curry, will wear the formal shoes travelling to and from games, as well as during public appearances throughout the season.
A specialist team of shoe-makers from LANX made paid a visit to the club’s training ground in Carrington to host an exclusive fitting, which can be seen online here.
"The new formal footwear has been made with some of the finest leather. On the inner sole and on the bottom of the shoe, the Sale Sharks badge has been embossed into the leather alongside the LANXlogo, and a Sharks fin has also been etched into the leather of the heel."
Mark Cueto, Sale Sharks’ Commercial Director and former player said: “It’s fantastic to have a new partner on board in LANX – an outstanding footwear brand based just down the road from us in Whalley.
“The players and staff will get to show off some of the finest English shoes through this partnership and we’re proud to welcome another leading North West business into the Sharks family.
“I’ve said this before, but as a player looking and feeling your best helps you to excel on the pitch. It breeds confidence and inspires professionalism, so as well as being a great partner for the club, companies like LANX can also play an important role in helping the lads on the pitch.”
To help launch the new partnership, LANX will be hosting a pop-up shop at the AJ Bell Stadium as Sale Sharks take on Northampton Saints in a Gallagher Premiership Rugby fixture on Saturday November 24.
Founder of LANX, Marco Vaghetti said, “Our shoes are based on classic designs with a Northern twist and our heritage is really important to us, which is why we’re so excited to partner with a club like Sale Sharks.
“With our shoes, we have fused overseas flair with solid British tradition, so having some of Sale’s international players showcase them this season is really exciting. We’re also excited to be involved in the Business Club and look forward to building stronger links with other brands and people that share our passion for style.”