"Bra accessories is a new area for Next and we are thrilled to be leading this category expansion for the multiple chain"
Karen Hursthouse, Co-Director at Perfection
Leading fashion solutions business, Perfection Beauty Brands Limited has extended its own brand distribution with a new major contract.
UK-based bra and shoe accessory manufacturer, Perfection will be supplying Next with six own label bra products across all of their 52 in-store Lingerie Rooms.
This new partnership is a natural addition to the already strong list of reputable retailers such as Debenhams, M&S, Dorothy Perkins, Topshop, River Island, Evans and New Look for which Perfection supplies both Perfection branded and own label ranges.
This extension in own label distribution runs parallel with Perfection strengthening its branded offer with the re-launch of its comprehensive, fully transactional website www.perfectionsecrets.com
Karen Hursthouse, Co-Director at Perfection comments: “This distribution development is a key milestone for the business, representing a significant expansion in our own label production.
“Bra accessories is a new area for Next and we are thrilled to be leading this category expansion for the multiple chain.”
For more information, visit: www.perfectionsecrets.com