×


Home About Contribute Media Kit Contact Sign In
×







.


Retail Industry News

Home Business Blossoms Under the Rowan Trees


An ex teacher who planted the seeds of a specialist stationery business four years ago has seen her hobby business blossom and grow beyond expectations.

Home Business Blossoms Under the Rowan Trees


"Our customers get really excited when the box gets delivered as they know that each month has a new theme ranging from laid-back florals to funky-fun flamingos."
Danielle Stanley



Danielle Stanley formed her business, Under the Rowan Trees when she decided to leave teaching after the birth of her son Rowan to create a better work life balance. The business, which was run from her dining table was named after the two Rowan trees at the bottom of her garden in Heddon on the Wall from which she hung a hammock and considered it to be her “happy place.” 

Sadly, a severe storm brought down one of the trees but now, her brand-new garden office and stationery store is located on the same site maintaining her happy place.

Originally Danielle started selling craft items at local fairs and set up her own Etsy shop online finding a niche trade in Washi Tape and glitter filled pens.

In 2019 she took the huge step of mingling with well-established industry leaders at a trade show in London and realised that her products and expertise stood up against the big boys - especially in the calligraphy and brush lettering markets.

“Being small and flexible means that I can react to new trends and stay one step ahead for my customers, “she said. “Having my new work space means that I can buy in bulk, pass on economies of scale to my customers and look to take on an apprentice.”

During lockdown the popularity of home crafting and stationery rose dramatically leading to Danielle working long hours to satisfy her growing customer base. She also had to be creative and adapt to ensure that she could meet the demand from her customers. 

“Many of my suppliers closed down or had staff furloughed so supply became a challenge. Thankfully, I was able to find new suppliers making my business more robust and even more customer focused.” 

The growth of her business has also resulted in her recently being nominated for three national stationery awards but it’s the feedback she receives from her customers that motivates her the most.

“We’ve recently our subscription service and rebranded it “Rowan Berry Box” and each month our customers get a package filled with unique, exclusive, themed designer collections of stationery and the feedback has been tremendous.

“Our customers get really excited when the box gets delivered as they know that each month has a new theme ranging from laid-back florals to funky-fun flamingos. I’m already planning boxes for the next 12 months ahead. The boxes are really popular and that is one of the reasons that I need extra help in the business.”

To that end, Danielle is looking for an apprentice who has the same passion for stationery 

that she has to help with social media, customer service and also package stock for posting.  

“It’s been a fantastic four years for Under the Rowan Trees and being a mentor for my new apprentice really appeals to the teacher in me. In Celtic mythology, the Rowan is known as the Tree of Life and it’s certainly opened up a new exciting branch of my life and career and I’d like to pass that on to someone starting out too,” said Danielle. 

 

.


Retail Business News - How do you celebrate Christmas in a pandemic With a socially distanced two-metre Christmas cracker of course ...


Where The Trade Buys Launch 2m Christmas Cracker To Aid Social Distancing

Retail Business News - North Tyneside Business Forum has teamed up with the Cobalt Business Park to encourage sales to local traders rather than online or big chains this Christmas. Forum members have taken advantage of an offer from Cobalt Business Park to feature their business free on the new MORE Cobalt Christmas website.


Business Forum and Cobalt Link Up for Christmas

Retail Business News - A new hair salon in Whitley Bay is ensuring that everyone, regardless of race, gender, disability or sexuality enjoys a warm welcome, a relaxing environment and a safe space to be without any prejudices.


Green Highlights at Hair Salon

Retail Business News - Traidcraft has announced their plans to reject the traditional discount holiday of Black Friday by revealing the cost breakdown and profits of every Traidcraft-branded product.


Traidcraft Rejects Black Friday With Transparent Profit Breakdown

Retail Business News - AN East Lancashire interiors company turned the Black Friday sales rush on its head to help out two homeless charities. Silver Mushroom, a Blackburn firm which sells sustainably-sourced kitchen and homeware via its online marketplace, instead held a Silver Sunday event two days after the bargain-grabbing event.


East Lancashire interiors firm turns Black Friday into Silver Sunday for charity

Retail Business News - Scott Christie is former non-executive and non-executive chairman of easyHotel, the super budget hotel group that operates a portfolio of 39 hotels.


Kangaroo Holdings Appoint New Chairman






Ten Times Ten

We transform your bright ideas into brilliant digital products.