×


Home About Contribute Media Kit Contact Sign In
×







.


Retail Industry News

Creative agency Fluid Ideas behind brand and theme for new indoor market


Artisan venue set to give town centre a fresh lease of life

Creative agency Fluid Ideas behind brand and theme for new indoor market


"The name and brand reflect our aspirations of bringing a new kind of shopping experience to Kirkby"
Cllr Matthew Relf



The name and theme for a new indoor market which aims to give an East Midlands town a fresh lease of life have been unveiled as its opening date draws nearer.

Three empty shops are being converted into a market hall in the heart of Kirkby-in-Ashfield.

The scheme, which began in April, is part of Ashfield District Council’s investment into the area as part of the government’s Towns Fund Accelerated Programme.

As work progresses towards the opening in late July, creative agency Fluid Ideas has revealed the name, branding and theme it has devised for the venue on Lowmoor Road.

It will be known as Moor Market and will be a hub for artisans producing and selling items such as breads, cheeses and ceramics. There will be seven stalls and a café, with outdoor seating.

Moor Market is the latest project undertaken by Fluid Ideas for Ashfield District Council. Previous initiatives have included interior design, graphics and education packs at tourist attractions and visitor centres in the region.

The agency has designed the branding, signage, logos, graphics and layout of the market, alongside social media campaigns to promote it as a destination.

Moor Market’s brand identity comprises three colours – crew blue, mustard yellow and soft lime – and feature slogans such as Shop, Eat and Meet, and Moor Choice, Moor Value and Moor Fresh, reflecting the customer experience the venue aims to create.

Phil Harvey, joint managing director at Fluid Ideas, part of a five-strong agency team working on Moor Market, said: “It’s very exciting to be involved in a project which will bring people back into the town centre.

“We want the public to feel at home there, to feel that it’s a nice place where they can shop, eat and drink, meet others and work from, and to return to again and again.

“The artisan theme will give it character and personality and make it a fun venue to visit. The brand is not just the visual identity, it’s also the atmosphere, the experience, the smells, the stories and the memories that emanate from there.

“As well as creating a vibe for visitors, we want the traders to develop a sense of camaraderie and to be there for each other.”

“We are really excited at the potential for Moor Market. There’s scope for it to be a venue for live music and children’s parties, pottery and bread-baking classes, and much more besides.”

Helping to deliver the project with the Fluid Ideas team is Jasmine Mowbray, a student at Vision West Notts College.

She won a competition at the sixth-form college and has earned the opportunity to work part-time at Fluid Ideas to develop and roll out the Moor Market brand.

Cllr Matthew Relf, Ashfield Council cabinet member for place, planning & regeneration, said: “We want the new market to have a name that not only represents Kirkby but also gives the market its own identity. Moor Market does that perfectly, tying in with its location on Lowmoor Road.

“Our aim is for the new market to attract artisan food, creative and craft traders to sit alongside the café offering fresh barista-made coffee. The name and brand reflect our aspirations of bringing a new kind of shopping experience to Kirkby.”

Any business interested in becoming part of the new Moor Market should contact the council team at markets@ashfield.gov.uk or call 01623 551385.

.


Retail Business News - A new retail adventure-lifestyle business based on the nation s love of the great outdoors has opened in the Borders. Elevation North Ltd known as el.


Adventure and Lifestyle el.North of the Border

Retail Business News - LSH Auto s flagship Midlands site, just off the M6, launched as a Used Car Centre of Excellence two years ago. The state-of-the-art dealership has proven so popular with customers that it has now added new car sales to its repertoire.


Mercedes-Benz of Erdington supports new car launch with full refurbishment

Retail Business News - A Northumbrian milliner has shared her craft making expertise to a world-wide audience as well as helping a charity dedicated to improving the quality of life for people in need in New York.


Hats Off To Northumberland Milliner

Retail Business News - The announcement comes following AO having to close all of its five stores-within-a-store due to restrictions after announcing their partnership trial with Tesco only a few weeks earlier, a move which marked the first time the retailer had an in-store presence.


AO to reopen all store experiences on 12th April

Retail Business News - A Midlands business partnership is bringing health technology to the UK to support businesses and consumers as the easing of lockdown restrictions begin. Scientists from Fujita Health University in Japan have confirmed that low concentrations of ozone gas can be used to neutralise coronavirus particles without causing harm to humans.


Entrepreneurs bring groundbreaking health technology brand to the UK

Retail Business News - Baby Loves is the brainchild of Steve Abse, who brings 22 years of passion for baby and toddler retail to the town. It will fill a gap in the market for a premium shopping experience for Cheshire parents-to-be.


Independent baby store opens in Wilmslow






Ten Times Ten

We transform your bright ideas into brilliant digital products.