Home About Contribute Media Kit Contact Sign In


Retail Industry News

LSH Auto supports Birmingham Pride 2021

LSH Auto is proud to announce its participation in Birmingham Pride 2021, set to take place over the weekend of Saturday 25th and Sunday 26th September.

LSH Auto supports Birmingham Pride 2021

"We're looking forward to coming together with our local community over the weekend to celebrate LGBTQ achievement, life and love."
Ian Williams, Head of Human Resources for LSH Auto

LSH Auto colleagues and Mercedes-Benz vehicles will join the iconic Birmingham Pride Parade before making their way to a Mercedes-Benz stand in the main festival area for the duration of the celebrations.

Ian Williams, Head of Human Resources for LSH Auto, said: “We are delighted to support Birmingham Pride in its aim to build a community where all people are free to live without fear or prejudice. The Birmingham Pride team runs year-round projects and partnerships to improve the lives of the LGBTQ+ community in Birmingham and the wider West Midlands and we hope we can grow and develop our relationship with them.

“Two of our core values at LSH Auto are integrity and social responsibility. We respect our colleagues, customers and community and care about diversity, wellbeing, and mental health, so our support and involvement in Birmingham Pride is a perfect match.

“Our colleagues from Mercedes-Benz of Erdington, Birmingham, Solihull and Tamworth are looking forward to coming together with our local community over the weekend to celebrate LGBTQ+ achievement, life and love. We will also be joined by some of our colleagues from Mercedes-Benz of Stockport, Whitefield and Macclesfield as the whole business supports the celebrations.”

Birmingham Pride held its first event back in 1997. Over the following 24 years it has become one of the most important LGBTQ+ festivals in the UK, attracting more than 40,000 people over the course of the weekend to the festival site in the heart of the LGBTQ+ village and over 75,000 participating in or watching the annual pride parade through the streets of Birmingham.

This year’s theme is ‘Stronger Together’ demonstrating the festival’s commitment to stand in unity with all members of the LGBTQ+ community. 

The event starts at Victoria Square in the heart of the city centre from 11am and the parade through the city, which is free for all to attend, starts from 12 noon, making its way to the LGBTQ+ village.

In addition to the parade, tickets are now on sale to gain access to the street party, main stage, dance arena, cabaret stage, funfair and bars. This year’s headline acts include Cheryl, Eve, Riton, Katy B, Sophie Ellis-Bextor, Ms Banks, Boney M with Maizie Williams, Baga Chipz, Andrea Di Giovannie, Aaron Porter and Rainbow Voices. As part of its support for Birmingham Pride, LSH Auto colleagues will be chauffeuring performers from the green room to the main stage in Mercedes-Benz vehicles.

Martyn Webb, Managing Director LSH Auto, said: “We’re really pleased to be supporting Birmingham Pride 2021 and look forward to joining our local community for the celebrations. We hope to see many of our customers over the course of the weekend, whether they join us for the parade or have bought tickets to enjoy the rest of the festival too. We also look forward to making new friends over the weekend and would encourage festival goers to pop over to our stand to say hello and take a few photos with our colleagues and our Mercedes-Benz display vehicles.”

LSH Auto UK is part of the world’s largest Mercedes-Benz dealership group (LSH International), with more than 140 premier Mercedes-Benz dealerships worldwide.

With Mercedes-Benz dealerships in the Midlands and the North West, LSH Auto offers all-new models from the Mercedes-Benz and smart car collection, premium approved used vehicles and exceptional aftersales services including maintenance, repairs, servicing, parts and accessories.


Retail Business News - Manchester-based tile retailer Porcelain Superstore has recorded a seventh consecutive year of growth, after seeing more than a 100 increase in year-on-year turnover. Sales at the family-run business topped 13.

Porcelain Superstore see sales more than double to £13.5million

Retail Business News - Five years after forming his Newcastle based influential designer street wear brand, Gambian born Lamin Gibba is helping to bring the community together and addressing physical and mental health issues amongst young people through the sport of skateboarding. Lamin started Jerry J Clothing in 2016 after attending college in Newcastle.

Fashion Firm Ramps Up For Young People

Retail Business News - When the knock-on effects of the coronavirus pandemic and subsequent UK lockdowns are discussed, much of the focus is on the negative impact on the economy, our physical health, and our mental health. But, while the damaging effects are unlike anything we ve ever witnessed, it s not all doom and gloom.

What We Can Learn From Organisations Who Flourished During COVID

Retail Business News - The food and beverage sector is saturated with consumer products that range from cookies and cakes to beer and soda. To stand out in a crowded market, manufacturers and marketers work to come up with eye-catching packaging. Color psychology plays a major role in the advertising and successful sales.

Packaging The Most Commonly Used Colors to Sell Food & Drink

Retail Business News - A risqu card has raised old rivalries ahead of Yorkshire Day August 1st . Lancastrian pride was wounded by a card that reads Proper chuffed tha s not from Lancashire . It has sold like Eccles cakes ahead of Yorkshire s pride day.

War of the Roses ignited again on Yorkshire Day by greetings card company

Retail Business News - The huge increase in online shopping means a conundrum for delivery businesses - how to meet the need for expected quick delivery times, and be kind to the environment at the same time. Balancing these two requirements has been difficult.

Electric vans and the demand of online shopping

Ten Times Ten

We transform your bright ideas into brilliant digital products.