Preston-based marketing communications consultancy, Freshfield, has bolstered its PR team with the appointment of Samantha Booth.
Samantha joins the consultancy as a PR executive after graduating from Liverpool John Moores University with a first-class honours degree in Business and Public Relations.
As part of her studies, Samantha completed 10 months’ experience within the NHS as a project co-ordinator where she supported stakeholder engagement initiatives, external communications and events.
The 23 year-old will support client PR, content marketing and social media programmes alongside Freshfield’s client directors and PR consultants.
Freshfield managing director, Simon Turner, said: “Samantha has an excellent understanding of the modern PR world alongside strong content generation, organisational and people skills. She is already proving to be an asset to the PR team.”
Samantha added: “Freshfield has built a strong reputation for its high-quality work, and its commitment to valuing, supporting and developing its staff, so I was over the moon to be offered the position.”