Global property investment business, Select Property Group, has recruited David Ancell as head of digital, as the group continues to show its dedication to its customers by investing heavily into its e-commerce websites and customer-centric social and content strategy.
With the group experiencing a significant period of growth as it launches its ground-breaking Private Rented Sector (PRS) brand – Affinity Living – and expands its Vita Student and CitySuites brands, David’s new role will see him maximise online engagement with Select’s predominantly student and young professional customer base.
David will be responsible for ensuring Select continues to lead the way in developing new strategies for the business to positively engage with its technology-savvy audience who are avid users of existing and emerging social media platforms and apps.
With more than ten years’ experience at Manchester agencies Amaze and TBWA, David is a true digital strategist working across a range of disciplines including website and app development, PPC, SEO and social media. Former clients include Dyson, Pizza Hut, Lexus and leading the EA Games account across all European markets.
David’s role at Select will involve refinements to the aesthetic look and feel of the group’s portfolio of websites and developing new sites and applications. He will build on the success of the unique Vita Student app, which keeps students connected and informed about everything from the latest social events and parcel deliveries, to the availability of laundry machines and booking onsite gym classes or communal movie rooms.
David said: “Select is revolutionising the sector with dynamic brands that focus completely on the customer experience. There is a huge opportunity to put digital at the very core of the customer journey, both at the purchasing stage, and by integrating digital into the living experience in every Select property.”
Mark Stott, CEO at Select Property Group, said: “Often, our websites are the first introduction investors and customers have of our brands, so ensuring the user journey online is seamless and impactful will be a key part of David’s role.
“His appointment demonstrates the commitment we have to placing digital innovation at the very heart of the business. Our aim is to build on our global marketing approach, as well as add real value in terms of how we integrate further customer-focussed digital propositions into our properties.”
Select Property Group is a global provider of investment brands that deliver exceptional lifestyle experiences for customers and fully managed property investments to investors. Select is the only provider in the market that develops, sells and then manages its properties, controlling the entire lifecycle of the investment.
The group is in a joint venture partnership to deliver the residential aspect of a £750m mixed-use scheme on the former BBC site in Manchester, which will be developed into a vibrant new quarter the city centre.