"With sustainability a growing priority for many people, we wanted to create an eco-friendly building through design, incorporating elements such as the beehives on the rooftop garden to help increase "
Julian Cotton, Regional Sales Director at Latimer
Latimer, the developer behind the 272-unit Amplify Apartments scheme in Furness Quay, has set out plans to offer a selection of 172 homes for private sale and 100 homes for shared ownership sale, enabling first time buyers to make their first step onto the property ladder.
With Salford recently named Britain’s ‘Greenest Place to Live’ by the Centre for Thriving Places1 and home to the landmark 154-acre RHS Garden Bridgewater, Latimer is aiming to mirror the city’s eco-credentials with a sustainability plan of its own.
As well as a focus on prioritising spaces and routes for cyclists and pedestrians over cars, Amplify Apartment’s rooftop garden will house a number of beehives, aimed at helping dwindling numbers of honeybees, particularly in urban areas.
Scientists have stated that urban habitats can provide a valuable role in bee conservation, and the development’s landscaped communal rooftop garden is designed to offer maximum pollination for the bees with a broad mix of flowers.
Latimer also believe that the scheme’s historical location, the former Salford Docks, and character it brings provides a significant draw for buyers.
Julian Cotton, Regional Sales Director at Latimer, said: “During the industrial revolution the Manchester and Salford Docks were the third busiest port in Britain, home to many businesses and the thousands of workers who lived there.
“The area is now firmly established once again as a vibrant, thriving destination in which to live & work. Coupled with an abundance of recreational amenities, commercial and residential development in recent years has brought new life to the area and made Salford Quays an exciting place to live with community at its heart.
“The Quays is also home to world-leading attractions like The Imperial War Museum and The Lowry theatre, and we’re seeing that are lot of people are looking to get a piece of the rich cultural and historical backdrop that the area has to offer.
“With sustainability a growing priority for many people, we wanted to create an eco-friendly building through design, incorporating elements such as the beehives on the rooftop garden to help increase bio-diversity in an urban environment.“
Latimer, along with contractor Fortis Developments, will complete Amplify Apartments in 2021.
Prospective buyers can register interest and secure their home at the interactive sales & marketing suite located onsite.
Amplify Apartments is the latest investment in the Media City district which is currently home to more than 300 business and 8,000 workers, creating a vibrant neighbourhood complete with a host of culture, entertainment, leisure and retail destinations.
Latimer is the private sale arm of Clarion Housing Group. Latimer aims to help tackle the housing crisis by increasing its pipeline of new build developments, with profits reinvested into building more affordable homes and supporting Clarion communities.