A website where people sell their own homes has received an investment boost as it looks to grow its market share.
Entrepreneur and business adviser Keith Robinson has invested an undisclosed sum in return for a minority stake in MyOwnEstateAgent.com.
He has become a non-executive director of the Bury-based business as part of the deal.
MyOwnEstateAgent.com enables private sellers and landlords to list their properties for sale for a fee of just £49.
Property entrepreneur Simon Holland established MyOwnEstateAgent.com last year, and the site currently has listings for homes in Greater Manchester, East Lancashire, north Wales and the West Country.
Prices range from £120,000 for a two-bedroomed terraced house to £1m for a five-bedroomed detached property.
Mr Robinson, pictured right with Mr Holland, said: “There has been a big shift in the property sector towards cost-effective, online solutions such as ‘for sale by owner’, which presents a huge opportunity for MyOwnEstateAgent.com to capture a greater share of a growing market.
“MyOwnEstateAgent.com offers a low-cost, easy-to-use facility for private sellers and landlords to sell their properties online, potentially saving thousands of pounds on estate agents’ fees, and I believe there is great potential for the business.”
Mr Holland, who also runs property consultancy Jacob’s Ladder, said: “Keith brings a wealth of financial, commercial and management experience to the business, having worked with a number of successful and fast-growing companies in recent years.
“His knowledge and skills will be invaluable as we look to expand nationally over the next 12 months.
“Our mission is to educate and inform consumers, and to equip them with the marketing tools to sell their homes online. We aim to become the UK’s number one ‘for sale by owner’ website.”
In addition to listing properties, MyOwnEstateAgent.com offers ancillary services such as providing vendors with energy performance certificates, detailed floor plans of their homes and a professional For Sale sign.
Mr Robinson is the managing partner of Altrincham-based Griffin Partners, which he established earlier this year to advise small and medium-sized businesses on their growth strategies, and to provide director-level support on an interim or part-time basis.
Griffin Partners has recently been accredited as an adviser under the government-backed Growth Vouchers programme to support SMEs.