"There are ways entrepreneurs can incorporate strategy used by the big boys, to provide them with a stronger brand that will stand the test of time..."
Deborah OGrady, The Brand Coach
Yorkshire-based Deborah O’Grady is The Brand Coach™ - a highly valued, experienced, marketeer who’s been the brains behind many big brands. Deborah has recently announced that she has turned her back on the big corporates, to launch her own passion project to show smaller businesses and entrepreneurs that brand building isn’t just for the big boys!
Having worked with John Lewis, Hugo Boss and award winning ad agencies before establishing on her own, she has learnt from the best. She has been on the winning team of the First Direct brand back in the 90’s, evolving the Silentnight brand to No.1 in its market, bringing Nivea to men and Irn Bru to boys, she knows how to create and roll out brands that pack a punch.
Deborah is now passionate about bringing her knowledge to smaller businesses and entrepreneurs working to help excite, educate and empower ambitious business owners either starting out or looking for next level growth.
The Brand Coach™ Deborah O’Grady said: “In the age of social media where Insta stories are considered strategic marketing you can ‘launch a brand’ in a day, but without creating those solid foundations of a business, its all guesswork. Research and planning is key; understanding your market, researching your audience and really getting under the skin of your customer and creating a brand that will stand the test of time. This works for the big brands so why would smaller businesses not follow suit?”
“Everyone is looking for shortcuts these days, for quick fixes and this scares me. It scares me because there’s no longevity in it, and no depth of connection to their audience. As soon as you put any type of communications out there, be it strategic or not, you have created a brand – as brands are built on in the mind of your consumers – the question is – are you influencing their perception in the right way, and steering it to influence what you want them to think, or are just leaving it all to chance…?
“There are ways entrepreneurs can incorporate strategy used by the big boys, to provide them with a stronger brand that will stand the test of time, and that’s where I’m here to help with, through my coaching and my brand model process”.
Helping her clients to create strong brands is so important to her as she knows that with this comes confidence and clarity – something she wants to empower more fellow entrepreneurs with.
Deborah continues; “I know how it feels to start a business from scratch – it can be a confusing and anxious time as we feel out of our depth and often lose our direction. With so many businesses still failing before they hit the 5 year mark, we need to start removing the risk of this. What removes risk? Research? What brings confidence and clarity? Having a strategy. It’s time to say ’no more’ to winging it on facebook and for ambitious entrepreneurs to take their brand marketing seriously if they really want to make a longterm impact.”
For more information please visit www.thebrandcoach.co.uk