Home About Contribute Sponsorship Contact Sign In


Marketing Industry News

SMP welcomes move to get the UK back to business

Double Royal Mail incentive will help companies hit hardest by Covid-19 pandemic New scheme is welcome boost for mailing houses, says SMP Chair

SMP welcomes move to get the UK back to business

"We welcome this move as a means of generating work and income for our members and, in a wider sense, helping to kickstart the UK economy"
Judith Donovan

The Strategic Mailing Partnership has applauded a decision by Royal Mail to launch two new ‘back to business’ incentives to help companies hit hard by the Covid-19 pandemic.

Running until the end of the year, the two advertising mail deals can play a key role in helping businesses to get back on their feet following lockdown, said SMP Chair Judith Donovan CBE.

Royal Mail launched its initial Covid-19 Open for Business incentive back in May to support sectors such as hospitality and charity that were hardest hit by coronavirus restrictions. Since then, hundreds of approved applications have supported the creation of millions of addition mail items.

The new advertising mail incentives will each run across two periods, July to September then October to December. The discounts are relevant for all sectors, with the aim of enabling businesses to boost their trading activity as lockdown restrictions are eased.

The first incentive, Back to Business, gives a preferential rate for customers looking to post a minimum of 50,000 additional mail items per quarter.

The second, Back to Business Extra, is aimed at larger customers who want to send at least 2.5 million extra mail items at an even lower rate.

Charities, retailers, restaurants and those in the ‘away from home’ entertainment sectors such as cinemas and theatres are all likely to benefit significantly from the scheme.

Judith said that the incentive would not only help businesses looking to bounce back after lockdown, it would provide a boost for mailing houses.

“Back to Business is exactly the right message at the moment as mailing houses – along with just about every other sector in the UK – are looking to regroup and push on as lockdown continues to ease. The ongoing success of Royal Mail’s Covid-19 initiatives demonstrates not only a willingness to do all that can be done to help customers but that what’s on offer is clearly what is needed right now.

“We welcome this move as a means of generating work and income for our members and, in a wider sense, helping to kickstart the UK economy.”

The incentives are available now and run until the end of December 2020. For more, or to apply, go to www.royalmailwholesale.com/back-to-business-incentives.

The SMP represents the interests of mailing houses across the UK. During lockdown, many introduced a variety of measures to enable them to continue producing essential communications such as bank statements, government and NHS communications.

For more information about the SMP, visit: www.thestrategicmailingpartnership.co.uk.


Marketing Business News - A north east public relations consultant has started building bridges to help him span the Atlantic Ocean to achieve a career ambition to work with businesses in the USA. Keith Newman, 57 from Morpeth runs Highlights PR from his floating office in Newcastle.

PR Firm Highlights Their Ambitions To Export To USA

Marketing Business News - The team at Bury-based Think is celebrating after scooping three top industry awards and being named as the best digital agency in the country under 40 staff .

Think Celebrates Industry Success

Marketing Business News - As well as keeping its central offices in Lancaster, employees based around the country will be allowed the option either to work from home or from a serviced office of their choosing, either part-time or full-time, which Novi will fund against a certain budget per employee.

Novi Staff Offer Aims to Balance WFH and Office Benefits

Marketing Business News - Experienced sales professional Tony Capper launched Sales Geek Lancaster amp South Lakes in October 2020 and was joined by digital sales specialist Christian Coates in August this year.

Sales Geek Lancaster Moves to Farm

Marketing Business News - Kensa Creative introduced the new senior management role as part of a wider strategic investment to exponentially grow the thriving business, with lead designer Jess Morris promoted into the position.

New creative director appointed as agency gears up for growth

Marketing Business News - SocialNorth, a new hybrid marketing meet-up and conference event, is set to be launching across five cities in the North of England in 2022.

SocialNorth Launches to Connect the Digital Community

Ten Times Ten

Analytics, Modelling & Business Intelligence Specialists