"Since the launch of the new site, we have already seen an improvement in performance, with traffic and engagement levels increasing, and the quality of enquiries being significantly enhanced."
Designed by The Bigger Boat – a digital marketing agency based in West Yorkshire – the new-look website reflects the firm’s unique approach to business. The Bigger Boat was tasked with communicating Webmart’s credentials as a marketing partner that has a focus on creating savings and generating results. The website also needed to reflect its vibrant, quirky and unique personality.
Oxfordshire-headquartered Webmart – which also has offices in Yorkshire and Scotland – was founded in 1996, and over the past few decades has built a reputation as a solid print partner for major brands, although it has more recently become a leading expert on a wide breadth of topics, including data enhancement and media buying.
Managing Director at The Bigger Boat, Andy McCaul explained: “The purpose of this new site was to raise Webmart’s online profile and communicate their marketing services, as well as highlighting the results that they generate.
“Webmart was already a well-established brand, but the company had completely altered its tone of voice and direction in recent times – developing from a print partner into a real marketing collaborator. The team needed the input and expertise of a specialist digital agency like ours, to be able to achieve their objectives. The creative challenge was to design a website that could showcase Webmart’s well known bright colour pallet and quirky personality, whilst remaining serious about the results that they can provide.”
The three-month project required Webmart’s internal .Net development team to work alongside the digital marketing agency to bring the assignment to life. The Bigger Boat created the design and front-end development, whilst Webmart handled the back-end Umbraco element of the project.
Commenting on the job, Stuart Payne, Webmart’s chief growth officer, said: “Since the launch of the new site, we have already seen an improvement in performance, with traffic and engagement levels increasing, and – most importantly – the quality of enquiries being significantly enhanced. For example, we have recently secured a large contract with a high street brand, which started purely from a live chat conversation on our new website.”
The Bigger Boat has worked with Webmart since 2017, and its wider clients include toy giant Little Tikes, door manufacturer Deuren and global chemical manufacturer SNF.