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Historic public school revamps digital presence


An independent educational establishment based in West Yorkshire has revamped its digital presence as it marks almost 200 years since its construction.

Historic public school revamps digital presence


"We are thrilled with the new website, which shows Silcoates for the place it is academic, welcoming, and inclusive."
Phillip Rowe, Headmaster



Silcoates – situated in Wakefield – provides academic learning to pupils aged between 3 and 18 years of age. But the website required a complete redesign to adequately reflect the forward-thinking approach of the school.

Mirfield-based creative agency The Bigger Boat was appointed to provide the digital revamp for the well-established brand.

The three-month project involved the design and development of a mobile-optimised Wordpress website – containing stripped back content and eye-catching images of Silcoates’ facilities and pupils – to better appeal to both current and prospective parents of attendees.

The structure and accessibility of the site was overhauled, with less hard to find second and third tier navigation removed. Any area of the platform is now visible within 1-2 clicks, further improving the user experience and engagement as a whole.

Already, statistics have shown a marked improvement on the previous site’s performance, with engagement quality up by 25% and a significant increase in the number of enquiries.  

Commenting on the redevelopment, The Bigger Boat’s co-founder and director Andy McCaul said: “The purpose of the new look site was to showcase the amazing facilities at Silcoates, as well as reflect its friendly and inclusive approach. One of the primary objectives of the project was to increase the number of potential customers visiting the school.

“To achieve this, we have given the website a clean and contemporary feel, and added clearer calls to action throughout. Silcoates now has a platform which is better positioned to market the school, and is a great basis for further growth and functionality. With complete reporting integration, it will also enable data-driven decision making moving forwards.”

Philip Rowe, headmaster at the establishment, added: “We’re thrilled with the new website, which shows Silcoates for the place it is – academic, welcoming, and inclusive.”

Founded in 1820, Silcoates is based in Wrenthorpe, Wakefield, and has a wide range of facilities – including an indoor pool and drama studio – to match the variety of the curriculum on offer. In 2017, it was awarded the Yorkshire Society Community Award for raising £58,000 for local charities.

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