The hire will strengthen the support provided on existing client accounts at Mirfield-based The Bigger Boat, whilst paving the way for the firm’s ongoing expansion. Alison has played a major role in various projects already – including brochure production, supporting a client at the Retail Design Expo and managing various email marketing campaigns.
With a strong public relations background, she has an impressive CV. A PR graduate from Leeds Metropolitan University, she has since held senior roles in both marketing and digital arenas, within a range of companies spanning from International Personal Finance to Best Western. Most recently she ran her own copywriting business for 18 months.
Commenting on her return to the office environment Alison said: “Running your own company can be lonely. I wanted to get back into the heart of a thriving organisation, where I can work alongside others and experience a feeling of being ‘in it together’.”
This latest appointment marks further growth for The Bigger Boat, who moved into their current vibrant office space – in a converted water mill – in late 2016. The business has seen year-on-year expansion, with a 25% increase in revenue in the last 12 months alone.
Andy McCaul, joint founder, says: “We’ve always said the best talent needed for a successful business is not always found in the large cities of Leeds and Manchester. As a professional working mum, Alison has viewed our rural location and proximity to home and schools as a huge plus.”
He continues: “Her appointment is a real win for the team – we’ve gained her wealth of significant experience, and our clients have already started to benefit from that.”
Alison joins a team of 11, whose clients include HR software provider Cascade, print finishing specialists Celloglas and luxury door manufacturer Deuren. When asked what she is relishing in her new role, Alison said: “Getting involved with the variety of clients excites me, alongside the chance to use my skills on fresh projects. The diversity of the work involved and the fast-paced nature of the business will certainly play to my strengths and I’m looking forward to the future!”
Following on from their office relocation, and their more recent Eaton Smith Business of the Month award success, things are certainly on the up for the agency, which has also taken on two web developers within the last month alone.
Andy concludes: “The team here is going from strength to strength – the new recruits are bringing fresh ideas to projects, as well as learning from our very experienced crew.”