"Businesses that invest in understanding who they are and what value they deliver are the ones that survive."
Aimed primarily at established companies looking to find a competitive advantage, the first event will explore how teams can better engage with existing and prospective clients by boosting brand performance.
The 3-hour session – ‘Designing the customer experience’ – will be hosted on Thursday 24 May at Bates Mill, Colne Road in conjunction with Design Network North.
Practical and activity-based, the workshop will immerse attendees into a ‘design thinking’ mindset – equipping them with the tools to better understand their customers, map out their consumer journey and balance brand promises with deliverables.
With more than 17 years’ experience in strategic design consultancy, The Engine Room advocates the importance of conveying purpose and values within brand identity – as well as matching customer expectations with the experienced reality.
Commenting on what attendees can expect from the workshop, founder and design director Darren Evans said: “The session is sure to be fast-paced, as we want people to leave with a real understanding of the importance of crafting a great customer experience – as well as the steps they can take to do this.
“We’ll be talking and walking attendees through a series of practical tools, which they’ll be able to put to good use in their own businesses. It will benefit anyone who is serious about making their organisation stand out from the crowd and gain a competitive advantage – whether within the private or public sector.”
Having previously delivered numerous workshops on strategic branding and design, the consultancy is planning to run further brand experience training sessions for start-ups in the coming months, as well as sector-specific workshops homing in on key industry issues and opportunities.
Elaborating on the importance of brand experience, Darren continued: “Businesses that invest in understanding who they are and what value they deliver are the ones that survive. How you design your organisation around these purposes is key, and many of the clients we work with place a huge emphasis on this.
“So many companies want to portray their passion for delivering an exceptional service. But we’ve found that it’s only when this care is incorporated throughout the entire brand experience, that the business is able to deliver on its promises.”
Tickets for The Engine Room’s ‘Designing the customer experience’ workshop can be purchased now through Eventbrite, at £40 for Design Network North members or £80 for non-members.