Home About Contribute Media Kit Contact Sign In


Marketing Industry News

Huel Partner With Aura Ads to Help Create Their Social Media Ads

Small Welsh video agency, Aura Ads, has won world-renowned brand Huel as their newest client.

Huel Partner With Aura Ads to Help Create Their Social Media Ads

"Wed not hesitate to recommend Aura Ads to all other B2C consumers, especially if theyre trying to scale paid social with some really high quality video ads at a super, super good value."
Ben Bokaie, Senior Performance Marketing Manager

Cardiff-based video marketing agency, Aura Ads, has recently won global brand Huel as their newest client, after impressing the company leaders with impressive results while on a one month trial.

The brand came to the Welsh agency in July with KPIs to increase paid social performance through the use of conversion focused video ads.

Aura Ads’ trial video accounted for a large portion of Huel’s overall Facebook purchases whilst also generating  a 34% higher clickthrough rate, all while maintaining the same cost per acquisition.

Ryan Walton, Founder of Aura Ads, says: 

“Huel were after a fresh pipeline of high quality creative in order to maintain paid social performance. We exist to fix this problem, by providing the ideation, production and editing capabilities to turn around awesome video ads within 25 days every month.

Given we launched Aura Ads in March this year, Huel really is the icing on the cake for us and is a huge confidence leap moving forward!”

Huel is a world-renowned brand providing nutritionally complete food with essential minerals, vitamins, proteins and fats, hitting their revenue high earlier this year.

Ben Bokaie, Senior Performance Marketing Manager at Huel, says:

“It’s important that we serve really high-quality video creative to our target audiences. This is where Aura Ads have come in. They’ve smashed performance for us across all our markets on Facebook and Instagram, especially in the US where it’s single handedly turned around performance in a tough time.”

“We’d not hesitate to recommend Aura Ads to all other B2C consumers, especially if they’re trying to scale paid social with some really high quality video ads at a super, super good value. I look forward to working with Aura Ads for the foreseeable!”

Huel’s main goals while working with the agency is to increase both purchases and click through rate, while keeping the cost as low as possible.

The client sends Aura Ads the product while they plan, shoot and edit the video, before sending the video ads back to them within the promised 25 days.

Earlier this month, Huel released their video ads for their new Hot & Savoury product that were created by Aura Ads. These have performed superbly well, driving a 15% higher clickthrough rate than average to date.

Aura Ads launched in March 2020, as a more e-commerce focussed brand than their sister company, Visaura, focussing on corporate videos. Both of which create ads designed to convert on social media.


Marketing Business News - Leading digital marketing agency, AccuraCast, has been selected to take part in the London amp Partners Mayor s International Business Programme. It will join the 977 companies that have been accepted and passed through the programme since its conception in February 2016.

AccuraCast selected to join Mayor of London's International Business Program

Marketing Business News - AN online web design and marketing company in Bristol is celebrating its 20th anniversary with nearly a 50 per cent increase of turnover in the last quarter. GWS Media, in Lilymead Avenue, has credited the upturn to a greater desire for a strong online presence since the coronavirus outbreak.

Firm celebrates 20th anniversary - with nearly 50 per cent increase in turnover

Marketing Business News - Leeds marketing agency, Punch Creative, has appointed a new Account Manager and Junior Marketing Executive to join their growing team. With excellent experience, Charlotte has worked at a number of recognised Leeds agencies including twentysix and Fox Agency.

Punch Creative Announces Two New Appointments

Marketing Business News - Leading Bury Business centre BusinessLodge has reported a surge in enquiries from businesses that are opting to move out of the city centre and relocate more locally.

BusinessLodge see surge in new tenants following Covid-19 pandemic

Marketing Business News - Northern digital agency Fablr has just launched a new website for an iconic German food brand. Based in both Leeds and Manchester, Fablr champions industry best practice across creative, strategic and development services for website design and build, as well as digital marketing.

New food manufacturer website launched by Northern agency Fablr

Marketing Business News - Almost five new online businesses were started every day during the peak of the coronavirus lockdown, an increase of 60 percent Ref startups.co.

FREE 'Starting your Own Business' Webinar with Brad Burton