"We hope that this will be an extremely useful resource to SMEs across the UK, sparking some optimism and shared enthusiasm for building a better, stronger future together."
Clare Methven, co-founder and director
In response to SME demand, The Marketing Centre has created The C-19 SME Resource Centre – providing the latest updates, video guides and practical and valuable content on Coronavirus and business.
The C-19 SME Resource Centre collects pragmatic advice from The Marketing Centre’s 90-strong group of marketing directors who spend their lives working with SME’s. It brings together expertise and guidance from every business discipline including marketing, finance, IT and HR, plus links to government and business sources.
Over the days and weeks ahead, the team will be updating materials including useful videos, articles, webinars and Q&A sessions. Clare Methven, co-founder and director of The Marketing Centre, comments: “We’ve had to think and act quickly and decisively; as a teamwe have a conscious focus on doing the right thing and adding value for customers.
“Business life is tough at the moment. We’re seeing change beyond all bounds of any definition of ‘normal’. We recognise just how hard it is as a leader when you are responsible for navigating the business through these turbulent waters,” she adds.
“Our marketing directors are talking with SME business leaders up and down the country every day. The feedback is loud and clear that there is little really useful real-time information out there for this group. That’s why we moved so rapidly to launch the Resource Centre, because we are so passionate about doing what we can to help get through these challenging times.
“We have pivoted rapidly, and we’re helping our own clients to do this each day. We hope that this will be an extremely useful resource to SMEs across the UK, sparking some optimism and shared enthusiasm for building a better, stronger future together.”
Pete Jakob, marketing director, adds: “We have just added ‘Marketing Matters’ videos to the content – providing SMEs with tactics they can implement now, and offering insight, hints and tips from marketing directors as well as examples of businesses doing great things. The first of this series addresses What your business can do in the short-term.”