Marketing Business News - Long gone are the days in which the fashion industry was controlled by magazine editors and their weekly hot or not column. Arrive at a catwalk in 2020 and while you ll still have the mix of journalists and stylists that have always been there, but there s a new kid on the block the influencer and their opinion is worth so much when it comes to what is on-trend and what has reached its end. These influencers don t usually tend to have a blog, and they aren t editors either.